Louisville-based spirits company 2 Cents Inc. introduced Jones & Mack Bourbon, a 100-proof bourbon created in honor of the founders’ grandparents whose lives were defined by service, sacrifice, and family: Wallace and Naomi Jones, and Sylvester and Gertrude Mack.

Wallace Jones served in the U.S. Army during World War II. Naomi Jones, a high school valedictorian, contributed to the war effort through her work at the Indiana Army Ammunition Plant. Sylvester Mack served as a U.S. Navy cook during World War II, while Gertrude Mack worked at the Naval Ordnance. Together, they represented a generation that gave much of themselves to their country, their families, and the future they hoped to create.

Jones & Mack was created to honor that spirit. Four names. Four stories. One bottle.

“We wanted to create something that felt worthy of their names—not simply a bourbon, but a lasting tribute to the lives they lived, the people they became, and the seeds they planted,” Brittany Penny, Founder and CEO of 2 Cents Inc.. said in a news release. “Every bottle is a reminder that our stories don’t begin with us. We inherit them, we carry them, and ultimately, we decide what we leave behind.”

Bottled at 100 proof, Jones & Mack joins the growing portfolio of 2 Cents Inc, the Louisville-based spirits company founded by Brittany and James Penny. From The IX Bourbon Whiskey to Audacitea, 2 Cents Inc has built its brand around premium spirits, distinctive storytelling, and a belief that there is room at the bar for all of us.

Now Available for Presale

Jones & Mack is now available for presale through the 2 Cents Inc website. Priced at $54.99 per bottle, customers who order during the presale period will receive an automatic $5 discount at checkout, bringing the presale price to $49.99. Bottles will be shipped directly to customers’ doorsteps beginning in September 2026.

Order Jones & Mack at www.2centsinc.com/jonesandmack.

Read more: ASCOT Awards: Best Bourbon, Best Whiskey, Tequila & More

About 2 Cents Inc.

Founded in Louisville, Kentucky, by Brittany and James Penny, 2 Cents Inc. is a spirits company creating premium bourbon and spirits rooted in bold flavor, authentic storytelling, and connection. The company is woman-led with a portfolio that includes two award winning products, The IX Bourbon and Audacitea, as well as their latest release, Jones & Mack Bourbon. For more information, visit 2 Cents Inc.