MGP Ingredients to Rebeand as Sempreon
MGP Ingredients, Inc. (Nasdaq: MGPI), a leading provider of branded and distilled spirits and ingredient solutions, announced plans to rebrand as Sempreon.
Sempreon represents a new corporate identity that brings together the company’s three businesses and reflects its evolution over 85 years. The Sempreon brand will officially launch on November 2, 2026, alongside the company’s planned transition to its new Nasdaq ticker symbol, CASK.
Sempreon will represent the next chapter for a company shaped by the legacies of MGP Ingredients, Luxco and the many businesses, brands and teams that have joined the organization over time. Across Branded Spirits, Distilling Solutions and Ingredient Solutions, generations of expertise, craftsmanship, trusted relationships and shared commitment have built a differentiated platform for growth.
With decades of experience, the company has built a deep foundation in distilling, blending, bottling and brand building. The 2011 acquisition of the historic Lawrenceburg, Indiana, distillery further expanded those capabilities, adding significant distillation capacity and expertise. Now known as MGP Distillery, the facility remains a cornerstone of the company’s American whiskey operations and distilling heritage.
The 2021 acquisition of Luxco was a defining milestone, uniting complementary strengths, experienced teams, world-class distillation and bottling capabilities, an award-winning spirits portfolio and national distribution. Bringing these strengths together created a uniquely vertically integrated enterprise positioned to deliver the high-quality, distinctive brands consumers demand. That foundation paved the way for the 2023 acquisition and rapid rise of Penelope Bourbon, now one of the fastest-growing premium American whiskey brands.
“Sempreon is the next chapter for a company that’s been building toward this for years,” Julie Francis, president and chief executive officer of MGP Ingredients, said in a news release. “Since 1941, we’ve grown from a single distillery into a business spanning Branded Spirits, Distilling Solutions and Ingredient Solutions. This name brings all three of our businesses under one identity. As we enter this exciting new era, our strategy remains grounded in focus, disciplined execution and accountability. Sempreon brings that strategy to life through our commitment to the idea of ‘Tradition Looking Forward,’ honoring everything we have built while continuing to evolve, innovate and create long-term growth and value.”
The name Sempreon reflects the company’s strong foundations, heritage and history, while looking ahead to its future and the legacy it will build. “Semper,” derived from the Latin word for “always,” represents the enduring foundation on which the company was built, while “Aion,” drawn from the Greek word for “eternity,” reflects its forward-looking vision for the future and a legacy designed to last. Together, the name represents a company that honors where it came from while continuing to evolve for what’s next.
Sempreon signifies the evolution of the company and its new mission: “Creating moments that matter. Building a legacy that lasts.” The mission reflects the company’s commitment to honoring its heritage while continuing to grow, innovate and create lasting impact for generations to come.
“Over the better part of the last century, our company has grown to represent much more than a single distillery, brand or category,” Matias Bentel, chief marketing officer of MGP Ingredients, said. “Becoming Sempreon is about bringing our businesses together under a shared identity while honoring the legacy that built them. We’re carrying that legacy forward through the names of our distilleries, including MGP and Lux Row, while looking ahead to what’s next.”
Sempreon will bring together three complementary businesses, each with its own distinctive capabilities, right to win, trusted customers and opportunities for growth.
Read more: MGP Releases First Ever Branded Whiskey – Chapter One: Out of the Shadows
About MGP Ingredients, Inc.
MGP Ingredients Inc. (Nasdaq: MGPI) has been in operation since 1941 in the alcoholic beverage and specialty ingredient industries through three segments: Branded Spirits, Distilling Solutions, and Ingredient Solutions. MGPI is one of the leading spirits distillers with an award-winning portfolio of premium brands including Penelope, Rebel, Remus, and Yellowstone bourbons and El Mayor tequila, under the Luxco umbrella. With distilleries in Indiana and Kentucky; a tequila distillery in Arandas, Mexico; and bottling operations in Missouri, Ohio, and Northern Ireland, the company creates distilled spirits for customers including many world-renowned spirits brands. In addition, the company’s specialty fiber, protein, and starch ingredients provide functional, nutritional, and sensory solutions for a wide range of food products. To learn more visit MGPIngredients.com.
