Pursuit Spirits Releases Joint Operations Bourbon for Veterans Day
Pursuit Spirits today introduced Pursuit United Joint Operations Bourbon, a Veterans Day release blended with veterans and dedicated to those who serve.
For every bottle sold, Pursuit Spirits will donate $5 to Fisher House Foundation, which provides military and veteran families with a place to stay at no cost while a loved one receives medical care.
Joint Operations brings together five barrels of Pursuit United Double Oak Bourbon, each with a different stave profile, to create a blend unlike anything else in the Pursuit lineup. Bottled at 108 proof, the release totals just 825 bottles. It is already in distribution and on store shelves across states where Pursuit Spirits products are distributed with only a handful of bottles set aside for the gift shop at Pursuit’s Whiskey Row location in Louisville beginning on Veterans Day, Wednesday, November 11, 2026.
Like every Pursuit United whiskey, Joint Operations starts with contract-distilled mash bills, yeast combinations, and custom barrel profiles that are expertly blended in Louisville. Its foundation is a blend of straight bourbons sourced from Bardstown Bourbon Company and Finger Lakes Distilling, bringing together two low-rye recipes and a wheated bourbon. That blend becomes Pursuit United Double Oak Bourbon through Pursuit’s double oak program, which has been developing custom stave profiles since 2022.
The whiskey’s development began with Pursuit’s ambassador team, who lead Pursuit tastings. Among them are veterans of the Air Force, Navy, Army, and Marines. Earlier this year, those ambassadors assembled in Louisville with a single mission: to build a whiskey honoring the people they served with. Working alongside Ryan Cecil, they tasted through barrels of Double Oak Bourbon carrying different stave profiles and built the blend from five of them.
“Every veteran at the event had a different palate and a different opinion, which is exactly what you want in a blending session,” Cecil, Co-Founder and Master Blender at Pursuit Spirits, said in a news release. “We kept pulling barrels until the blend made sense to everybody. None of the five barrels overpowers the others but have different profiles. Every profile pulls in the same direction, and that’s the whole idea behind the name.”
Fisher House Foundation builds comfort homes at military and VA medical centers where families can stay at no cost while a loved one receives treatment, and has served more than 570,000 military and veteran families since 1990.
Pursuit United Joint Operations Bourbon is available now at retailers in Pursuit Spirits’ distributed states with an MSRP of $74.99. A limited number of bottles from the 825-bottle run will be available at the Pursuit Spirits gift shop on Whiskey Row, 722 W. Main St., Suite 100, Louisville, Kentucky, beginning on Veterans Day, Wednesday, November 11, 2026.
Raise this one with purpose.
Read more: Pursuit Spirits Named Top Bourbon Distillery Tour for 2026
ABOUT PURSUIT SPIRITS
Pursuit Spirits is a Louisville, Kentucky-based whiskey brand founded by the innovative forces behind the number one bourbon podcast, Bourbon Pursuit. Their journey began with a deep curiosity and an unwavering dedication to the craft, leading them to seek out and blend exceptional American whiskeys. Rather than operating a traditional distillery, Pursuit Spirits has pioneered a modern, customized approach to blending, carefully selecting award-winning bourbon and rye barrels from multiple distilleries across the country. For more information, visit https://pursuitspirits.com/.
