Next Century Spirits, a company that uses a proprietary blending and filtration technology with a portfolio of brands, announced the acquisition of XED Beverages, a leading beverage company.

On the heels of the launch of Truthteller 1839 Whiskey in partnership with Fox Entertainment, and other releases, Next Century has finalized the acquisition of XED, owners of a high growth ready to drink seltzer portfolio that focuses on creating “better for you” brands.

XED launched its first brand SESH in March of 2021 and has quickly established it as one of the fastest growing brands on the market with rate of sale and velocity metrics. Having initially launched in four test markets, SESH outperformed the category average by +46% (dollars/facing) and is now a top 10 overall brand (adjusted for category weighted distribution) in focus markets and is in major retailers in 11 States and counting.

XED recently launched the second brand in its portfolio: a sake based spiked seltzer called HAPE. Available exclusively in key retailers in CA, HAPE is made with only real tea, real fruit, and real premium junmai sake.

“The acquisition of XED Beverages is another positive step in the growth of our portfolio,” said Co-CEO Anthony Moniello in a news release. “XED has great momentum, and their consumer first mindset fits right into Next Century’s Spirits philosophy. We believe that with our growing route to market team, NCS will help accelerate the growth of both Sesh and Hape and ensure consumers are getting access to these amazing products.”

This acquisition continues to accelerate Next Citiy Spirits’ emergence as a dynamic total beverage company and reemphasizes its focus on launching consumer driven brands with award winning liquid in growing categories. NCS’s brand portfolio includes: Creek Water Whiskey, a 100-proof whiskey Co-Founded by rapper/musician Yelawolf, Caddy Cocktails, a golf occasion based RTD in partnership with legendary golfer Greg Norman, and Bear Fight, the most award winning American Single Malt Whiskey on the market Co-founded by Seth MacFarlane. The portfolio now adds XED’s brands: SESH and HAPE Sake Spritz, with several highly disruptive brands in development and launches scheduled over the coming years.

“We are incredibly excited and energized to be partnering with Next Century Spirits and continuing to build towards our vision: creating a dynamic and differentiated portfolio of beverage brands that stand the test of time,” said XED Co-Founders, Zeke Bronfman and Nate Medow. “We look forward to accelerating the exponential growth of our brands- SESH and HAPE – with the support of NCS’ sales and distribution team and creating new to world brands together to complement NCS’ existing portfolio and meet evolving consumer needs.”

To learn more Next Century Spirits, visit https://nextcenturyspirits.com/.