American Whiskey Festival at Watch Hill Proper Set for Aug. 16

News

May 26, 2025

Watch Hill Proper American Whiskey Festival logo

The American Whiskey Festival will return to Louisville, Ky., for its third year, presented by whiskey bar Watch Hill Proper.

The festival will take place at North Village Square in Norton Commons on Saturday, August 16, from 4 to 10 PM. American Whiskey Fest started as a celebration of America’s most iconic spirit, and has since evolved into a signature summer festivals — free and family-friendly, featuring live music, food trucks, vendor market, cigars and pours from more than 40 distilleries & wineries in the ticketed Whiskey Garden and new Wine Walk. 

Music is headlined by Tony and the Tan Lines, with Insatiable Digs, Bernhard and Bibelhauser Brothers also performing.

Whiskey Garden passes are $50, while Wine Walk tickets are $35. A combined pass is $75. VIP tickets are available for $250.

Tickets and all-inclusive VIP passes are available at whpfestival.com.

Read more: Watch Hill Whiskey Company Launches with Limited Release

In 2022, co-owners Tommy Craggs and Josh Howes opened Watch Hill Proper, the world’s largest and most prestigious American whiskey bar, where every detail was thoughtfully designed to reflect their uncompromising vision. In their relentless search for the perfect American whiskey to meet their exacting standards, they sampled and passed over many remarkable whiskies. Then, they discovered “the one”—an unmistakable expression of craftsmanship without the need for fabricated history or contrived heritage. Watch Hill Whiskey Company was born from that discovery, bringing an exceptional whiskey experience. For more information, visit Watch Hill Whiskey Company.

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