Heaven Hill Distillery announced the addition of Old Fitzgerald 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey as its new signature expression.

The announcement comes 155 years after the trademark honoring John E. Fitzgerald, the namesake of Old Fitzgerald, was first introduced. In recent years, the brand has become best known for its Old Fitzgerald Bottled-In-Bond Decanter Series.

Old Fitzgerald 7-Year-Old Bottled-in-Bond is a 100-proof wheated bourbon made from a mashbill of 68% corn, 20% wheat and 12% malted barley. 

“Seven years proved to be a sweet spot for a Whiskey that already transcends expectations for a wheated bourbon,” Heaven Hill master distiller Conor O’Driscoll said in a news release. “This refined bourbon carries the same layered elegance its longer-aged sibling made famous, and the same commitment to excellence found in every bottle from Heaven Hill Distillery. It was pulled from the barrels at just the right time to appeal to a wide array of palates, making it the ideal bourbon for a new generation of Old Fitzgerald fans.”

Old Fitzgerald’s recently updated logo, with “Your Key to Hospitality,” features prominently on the bottle’s label and is also blown into the bottom of the bottle. This phrase adorned many of the brand’s vintage ads.

Each bottle also displays “Bottled-in-Bond” on the lower label, and notes the distillation season and year on the neck.

“This is a brand that’s near and dear to my heart,” Heaven Hill executive chairman Max Shapira said. “I remember some of the early ads the brand is now harkening back to – and what makes me most proud is that throughout decades of changes, Old Fitzgerald has stood the test of time and maintained its unwavering commitment to quality. 

“It mirrors my family’s story in many ways, having emigrated to the U.S. around the same time the Old Fitzgerald brand was just starting out. It was even sold on steamships traveling to Europe and clubhouses, survived Prohibition, and eventually made its way into the Heaven Hill family. Today, we’re sharing Old Fitzgerald’s story, legacy and quality with a new generation of whiskey lovers who will experience the key to hospitality.”

Old Fitzgerald 7-Year-Old Bottled-in-Bond’s rollout will be accompanied by a series of promotions that will invite fans of the brand to take part. Bottles will be available beginning early summer 2025 at an SRP of $59.99 per 700-ml. Bottle.

Read more: Heaven Hill Releases Fall 2024 Old Fitzgerald

About Heaven Hill Distillery

Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. For more information, please visit www.heavenhilldistillery.com.