Award-winning canned cocktail company Tip Top Proper Cocktails announced Nick Reely’s new role as Chief Executive Officer, effective July 1, 2025. Current CEO and Co-Founder Yoni Reisman will step away from day-to-day operations and step into the newly founded board as Chairman. 

“Growing Tip Top from an idea into a 10-million-dollar business has been an incredible journey — one that simply wouldn’t have been possible without our remarkable team,” Reisman said in a news release. “As the company matures and enters its next phase, it’s natural for a leader whose strengths align with this stage of growth to step in. Over the past few years as our Chief Sales Officer, Nick has proven himself to be exactly that leader. He is an invaluable force and the right person to guide Tip Top forward.” 

Prior to his work with Tip Top, Reely served in senior leadership roles at Pabst Brewing Company, including VP of Marketing and Senior Marketing Director, where he was responsible for strategy, campaign development, and brand innovation for the largest American-owned brewery in the U.S. Since joining Tip Top as Chief Sales Officer, Reely has played a pivotal role in the company’s explosive growth — more than tripling their annual general market revenue between 2022 and 2024. 

He expanded Tip Top’s route-to-market from 5 to 25 states and built a national sales network that has led Tip Top to become one of the top 25 ready-to-drink brands in the country (based on retail dollar sales, per Nielsen IQ). 

“It’s not how far Tip Top has come, but how far it can go that energizes me,” Reely said. “We have a great team, a clear vision, and a brand that is really resonating with consumers; we’re building something that feels very special.” 

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About Tip Top Proper Cocktails

Since its inception in 2018 by Reisman and fellow Co-Founder Neal Cohen, the company’s Chief Brand Officer, Tip Top Proper Cocktails has grown into an award-winning brand, enlisting the help of MICHELIN award-winning bartender Miles Macquarrie (Kimball House) for recipe development and James Beard Award winner Bart Sasso (Sasso & Co) for brand design. For more information, visit https://tiptopcocktails.com/.