Taffer’s Browned Butter Bourbon announced the appointment of spirits professional Janelle Basa as its new Vice President. 

A results-driven commercial leader with over 12 years in the premium spirits space, Janelle brings a proven track record of accelerating brand growth through smart commercialization, innovative trade strategies, and operational excellence.

Janelle has held pivotal roles at Lobos 1707, Komos Tequila, and Davos Brands, where she helped build and scale some of the industry’s fastest-growing brands. From delivering record-breaking launches and double-digit regional growth to winning national accounts and building high-performing field teams, her strategic leadership is set to catapult Taffer’s Browned Butter Bourbon into its next chapter.

In 2023, Janelle was honored by the USBG Chicago Chapter during Women’s Heritage Month for her contributions to the hospitality industry. With her deep expertise in distributor management, national account development, and innovative RTM strategies, she is poised to help redefine what the product can be.

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About Taffer’s Browned Butter Bourbon

A concept came to Jon Taffer: a way to fuse an indulgent favorite ingredient with the bold complexity of whiskey. When he did, the result was a sensory journey that had to be shared. And just like that, Taffer’s Browned Butter Bourbon was born. For more information, visit https://www.taffersbrownedbutterbourbon.com/.