Boiler Room and PATRÓN Tequila are teaming up  to boost the music scene with a new global partnership. This partnership will come to life through a bespoke event and content series in nightlife hotspots Ibiza, London and Los Angeles.

Each Boiler Room x PATRÓN show will be co-produced with globally renowned artists fusing local soundscapes, community, and craftsmanship in dynamic spaces designed to leave a lasting mark. As Boiler Room’s official global tequila partner, PATRÓN will power these live experiences, connecting music lovers and club-goers at key cultural hubs.

The first highly anticipated Boiler Room x PATRÓN Tequila event will debut in Ibiza on Thursday, Aug. 14, featuring a curated lineup by a very special guest. Expect a celebratory collision of Latin and afrodiasporic rhythms: from amapiano to afro house, dembow to champeta. 

Against the backdrop of Ibiza’s electric nightlife, the event will host multiple artists playing back-to-back eclectic sets that embody the culture and community. As with all Boiler Room shows, fans worldwide can immerse themselves in this collaboration by tuning into performances on Boiler Room TV and accessing performance clips by following along on social media. For a chance to attend the exclusive Ibiza launch event, fans of legal drinking age can sign up at blrrm.tv/patronibiza.

To make the experience even more special for fans at home, each Boiler Room x PATRÓN event will include a custom content series featuring intimate, behind-the-scenes interviews with headlining artists. These pieces blend honest conversation with vivid visual storytelling to understand how these artists bring their ideas to life.

“PATRÓN Tequila’s journey through music has thrived for more than three decades—we’re not just observing the scene, we’re actively influencing it,” Roberto Ramirez-Laverde, Global Senior Vice President, PATRÓN Tequila, said in a news release. “Our partnership with Boiler Room is the next beat in our deep-rooted commitment to music and culture. Guided by our shared belief – that greatness comes from leading with authenticity, not following the crowd, together we’re creating spaces where greatness rises as music, community, and spirits converge – delivering memorable moments that move culture forward.”

A closer look at the partnership:

• Multi-City Global Activations: An exclusive event series presented by PATRÓN will bring unparalleled live music experiences to key cultural hubs, including Ibiza, London and Los Angeles. These Boiler Room x PATRÓN broadcast events are created in collaboration with artists who authentically embody the shared spirit of both brands. Following each live event, performances and content will be made available on Boiler Room TV and digital channels, extending the experience to a global audience.
• Exclusive Content Series: Beyond the live events, an in-depth, behind-the-scenes content series for fans to follow along at home that dives into the creative process of our collaborating artists will offer fans an intimate look into their creative journeys, showcasing how artists are elevating their craft and celebrating new milestone moments with PATRÓN EL ALTO^®.
• Elevated PATRÓN EL ALTO Experiences: Each private event will feature dedicated PATRÓN bars and custom cocktail menus, with the new PATRÓN EL ALTO as the featured offering. 

“This partnership feels inevitable in the best possible way,” Jack Hart, VP Partnerships at Boiler Room, said. “Both PATRÓN and Boiler Room have always championed creativity and craft in music. We’re taking that shared mindset into this series by celebrating some of the more forward-thinking artists in our world.” 

Read more: Bandero Tequila Expands into Three New Markets

About PATRÓN Tequila

PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, and it is still exclusively produced in the Highlands of Jalisco, Mexico. For more information about PATRÓN Tequilas and Liqueurs, please visit www.patrontequila.com.  

About Boiler Room

Boiler Room started in 2010 with weekly live broadcasts that opened a keyhole to London’s underground. Through parties, broadcasts, films, apparel, and an ever-expanding video archive, Boiler Room has been a stage for over 9000 artists across more than 300 locations — while giving music fans everywhere unfiltered access to local dance floors, worldwide. For more information, visit www.boilerroom.tv.