Jim Beam, the Official Spirit Partner of the U.S. Soccer Federation, brought its “Home Field Advantage” campaign to Chicago with an installation done in collaboration with renowned creator and enigmatic artist Mr. Flower Fantastic. 

The installation, created in Mr. Flower Fantastic’s signature floral medium, debuted at Chicago’s iconic Pioneer Court before touring the city. Featuring yellow goldenrod, the official state flower of Kentucky, home to Jim Beam, the piece was designed to symbolically “give the USMNT their flowers” as part of the brand’s Home Field Advantage campaign. The unveiling took place ahead of a send-off match between the USMNT and Germany, before the team departed to compete on the world’s biggest stage. 

Since the campaign’s launch last month, Jim Beam has been inspiring fans across the country to rally behind the USMNT and showcase their support by transforming everyday spaces into displays of team pride.

The celebration continued with an appearance from American soccer legend Tim Howard at the Jim Beam U.S. Soccer Block Party ahead of the U.S. Men’s National Team’s Send-Off Match against Germany. Fans gathered for a chance to meet Howard and enjoy interactive experiences, custom merchandise opportunities, games, photo moments and refreshing Jim Beam cocktails. 

Read more: Jim Beam Launches New Chapter of ‘Home Field Advantage’ Campaign

About Jim Beam

The James B. Beam Distilling Co. has crafted genuine American Whiskey since 1795. Its portfolio includes globally coveted and award-winning whiskey brands including Jim Beam, Basil Hayden, Knob Creek, Booker’s, Baker’s, Little Book and many others. The James B. Beam Distilling Co. crafts American Whiskey with genuine, quality ingredients that are distilled and aged without compromise at its family distilleries in Clermont, Kentucky. For more information, visit https://www.beamdistilling.com/.