Oaklore Distilling Co. announced a new long-term pricing model across its full portfolio of whiskey products, effective August 1, 2026. The move reflects the company’s continued growth over the past three years and its commitment to reinvesting in the whiskey community that has supported its rise.

As Oaklore has expanded its production capabilities and scaled thoughtfully to meet increasing demand, the distillery has unlocked meaningful operational efficiencies. Rather than holding those gains internally, Oaklore is choosing to share them—introducing more accessible everyday pricing while maintaining the quality and craftsmanship the brand is known for.

The announcement also comes at a time when the broader whiskey market and macroeconomic environment are top of mind for consumers. While demand for premium spirits remains strong, many consumers are becoming more selective in their purchasing decisions amid ongoing economic pressures. Oaklore sees this moment as an opportunity to lead—ensuring its products remain within reach without compromising on quality or experience.

“This has always been about more than just making great whiskey,” Co-Founder Matt Simpkins said in a news release. “You can’t say you’re a part of the community unless you invest in it. This is one more way we’re doing exactly that. At a time when people are being more thoughtful about how they spend, we want to make sure Oaklore continues to deliver exceptional value while staying true to what got us here.”

This new pricing structure will apply across all Oaklore whiskey expressions at retail partners, online national shipping at shop.oakloredistilling.com and at their locations throughout Charlotte, reinforcing the brand’s belief that premium, thoughtfully crafted whiskey should be more widely accessible.

This news follows an exciting period of continued growth for Oaklore, highlighted by the recent purchase of a 50,000-square-foot facility in Charlotte’s rapidly growing Lower South End district. The new site will serve as an expanded production and barrel warehousing hub, positioning the company for its next phase of scale. Building on that momentum, Oaklore is also executing a statewide launch in neighboring South Carolina this year—further extending its reach and bringing its whiskeys to a broader audience across the Southeast.

Oaklore remains committed to its core values of craftsmanship, transparency, and community engagement—continuing to invest in both its process and the people who make its success possible.

To learn more, visit www.oakloredistilling.com.

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ABOUT OAKLORE DISTILLING CO.

Built on the idea of community, Oaklore Distilling Co. in Charlotte, NC celebrates great spirits and the stories that come along with them. Born of friendship and passion in 2017 Matt Simpkins, Thomas Bogan, and Travis Masters have spent years learning the art of distilling and crafting Oaklore’s signature line of spirits. Oaklore Distilling Co. was named No.1 distillery by the Charlotte Observer’s Best in 2023 and 2024. For more information, visit www.oakloredistilling.com.