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Woodford Reserve, William Sonoma Pair Up for Cocktail Mixer Brand
Woodford Reserve has teamed up with digital home retailer William Sonoma to launch a line of co-branded cocktail mixers.
The mixers include the Old Fashioned, Whiskey Sour and Mint Julep; mixers can be purchased at Woodford Reserve Distillery or online at www.williams-sonoma.com.
Also, in recognition of Bourbon Heritage Month, Woodford Reserve and Williams Sonoma will be leading virtual online cocktail classes on Sept. 15 and 29 in which consumers can learn how to make the signature cocktails and hear about the history of bourbon from Assistant Master Distiller Elizabeth McCall.
The mixers sell for $18.95 per 16-ounce bottle. Additional products and experiences with the partnership will be announced in the coming months and years.
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