News

Beam Launches ‘Refresh Your Season’ Campaign

December 26, 2025

This football season, Jim Beam is launching “Refresh Your Season,” a new campaign starring comedian, actor and football fan Kenan...

Bourbon

Heaven Hill Releases 2025 Parker’s Heritage

August 5, 2025

Heaven Hill Distillery announced the release of the 19th edition of the Parker’s Heritage Collection, featuring a distinctive Kentucky Straight...

Bourbon

August 28, 2024

Heaven Hill Distillery announced the release of the 18th edition of the Parker’s Heritage Collection featuring a 14-year-old Kentucky Straight...

Bourbon

January 9, 2017

Whiskey lost its bravest soul. After a six year ALS battle, Parker Beam passed away last night. He was 75. The...

Bourbon

May 31, 2016

Heaven Hill master distiller Parker Beam was jogging his normal three-mile route when he lost control of a leg. In...