The Kentucky bourbon industry learned non-aficionado consumers think of a bourbon tour as a “factory tour.” In focus groups funded by the Kentucky Department of Travel and Tourism, consumers from several cities offered new perspective on the Commonwealth’s “Bourbon Tourism” initiatives. The Commonwealth commissioned Illinois-based … Continue readingBourbon Tourism: Is it a Factory Tour or Napa Valley?
There’s something historic going on downtown Louisville. Shimmering Vendome-made post stills are being set up at the Evan Williams Bourbon Experience, Louisville’s first stop on the Kentucky Bourbon Trail and the city’s first Main Street distiller in a long, long time. I wrote a silly … Continue readingThe Evan Williams Bourbon Experience: An Inside Look (Photo Essay)