I am writing my fifth book (due soon!) and taking a blog break, but will be including guest posts from friends. It brings me great joy to offer a post from my good friend and fellow bourbon author Mike Veach, who is now … Continue readingMike Veach: The Evolution of Bourbon Tourism
Unlike National Hot Dog Day or National Paint Your Toes Red Month, Bourbon Heritage Month is real and honors the bourbon industry every September. “The skyrocketing success of our legendary Bourbon industry is one of the biggest and proudest highlights during my two terms,” said … Continue readingBourbon Heritage Month: 5 Tips
The Kentucky bourbon industry learned non-aficionado consumers think of a bourbon tour as a “factory tour.” In focus groups funded by the Kentucky Department of Travel and Tourism, consumers from several cities offered new perspective on the Commonwealth’s “Bourbon Tourism” initiatives. The Commonwealth commissioned Illinois-based … Continue readingBourbon Tourism: Is it a Factory Tour or Napa Valley?
There’s something historic going on downtown Louisville. Shimmering Vendome-made post stills are being set up at the Evan Williams Bourbon Experience, Louisville’s first stop on the Kentucky Bourbon Trail and the city’s first Main Street distiller in a long, long time. I wrote a silly … Continue readingThe Evan Williams Bourbon Experience: An Inside Look (Photo Essay)