Bourbon & Beyond is Back! Foo Fighters, Robert Plant, Zac Brown Brand and More

I am so excited about the return of Bourbon & Beyond. Below is the full press release and you can find my bourbon workshops here, including a panel on Slavery in American Whiskey and Bourbon Storytime with Bill Samuels Jr., Jimmy Russell and Mike Sherman … Continue readingBourbon & Beyond is Back! Foo Fighters, Robert Plant, Zac Brown Brand and More

Bourbon Tourism: Is it a Factory Tour or Napa Valley?

The Kentucky bourbon industry learned non-aficionado consumers think of a bourbon tour as a “factory tour.” In focus groups funded by the Kentucky Department of Travel and Tourism, consumers from several cities offered new perspective on the Commonwealth’s “Bourbon Tourism” initiatives. The Commonwealth commissioned Illinois-based … Continue readingBourbon Tourism: Is it a Factory Tour or Napa Valley?