Bourbon Tourism: Is it a Factory Tour or Napa Valley?

The Kentucky bourbon industry learned non-aficionado consumers think of a bourbon tour as a “factory tour.” In focus groups funded by the Kentucky Department of Travel and Tourism, consumers from several cities offered new perspective on the Commonwealth’s “Bourbon Tourism” initiatives. The Commonwealth commissioned Illinois-based … Continue readingBourbon Tourism: Is it a Factory Tour or Napa Valley?

8 Fun Facts About the New Copper & Kings Distillery

There’s the new car smell, new shoe smell and the new distillery smell—a lovely aroma of fresh wood, copper and sweet alcohol dripping off the shimmering still. At Copper & Kings Distillery, near a slaughterhouse in the Butchertown District of Louisville, I picked up a … Continue reading8 Fun Facts About the New Copper & Kings Distillery