News

Beam Launches ‘Refresh Your Season’ Campaign

December 26, 2025

This football season, Jim Beam is launching “Refresh Your Season,” a new campaign starring comedian, actor and football fan Kenan...

Bourbon

The Whisky Exchange Announces Rebrand

October 10, 2025

The Whisky Exchange announced a new look for its ecosystem of drinks businesses under The Whisky Exchange portfolio. The new...

News

August 17, 2021

Sukhinder Singh, co-founder of The Whisky Exchange, is putting part of his miniatures collection up for auction at Whisky.Auction, including...