Brown-Forman announced Old Forester launched new packaging today.
According to a press release, the brand’s 86 and 100 proof expressions received updated package design that “borrows from the brand’s long history while presenting the same balanced and premium bourbon in a contemporized setting.”
“Old Forester has been sold continuously in the United States for over 140 years and as the First Bottled Bourbon, we wanted to emphasize our rich history. This design utilizes some new and previously featured packing elements while ensuring an emphasis on those qualities that make this bourbon so special: where we are from, our enduring presence and certainly our rich color and flavor. ” said Campbell Brown, Old Forester President and 5th generation Brown family member.
The packaging includes a new glass shape, premium metal closure, enlarged founder’s statement on paper label, foil embellishments, refined lower label and premium glass punt, Brown-Forman said.
One liter sizes begin shipping in February and March, while 750ml hit late Spring.
Meet Campbell Brown at the upcoming Kentucky Derby Legends Series.