Freddie Noe Releases Fourth Whiskey in Little Book Series

Bourbon

August 20, 2020

Eighth generation Beam distiller and creator of Little Book Whiskey Freddie Noe announced the release of the fourth installment of the bourbon series, “Lessons Honored.”

The new expression in the annual, limited-release series of blends features three uncut and unfiltered American whiskies that have a connection to his father, Master Distiller Fred Noe, and the pair’s time working at the James B. Beam Distillery, according to a news release.

Lessons Honored is a blend of a 4-year-old Kentucky straight brown rice bourbon, an 8-year-old Kentucky straight “high rye” whiskey and a 7-year-old Kentucky straight bourbon whiskey. Each of the whiskeys has a back story connected to the elder Noe:

-The Kentucky straight brown rice bourbon, which delivers complex notes of oak and fruit to the blend, reminds Freddie of the first distilling project he handled on his own, after years and experiences under Fred’s guidance.

-The “high rye” rye whiskey is an ode to Booker’s Rye®, an award-winning product created in 2017 and one of the first commemorative releases that Fred and Freddie tasted and selected together. This component lends a sweetness paired with rye spice that lingers across the entire palate.

-The extra aged Kentucky straight bourbon rounds out the blend with rich flavors reminiscent of Beam’s Small Batch Bourbon Collection and preferred by Fred. Though he didn’t know it at the time, Fred actually helped select this final component when Freddie sought his opinion on several different samples.

“This year’s release is an ode to my dad and the lessons he has passed down to me about bourbon and life, all of which I hope to pass down to my own children,” Freddie Noe said in the news release. “A lot of them go back to honesty and integrity. He taught me to be true to myself, which is something that’s very important in our family, and to know when to slow down and be patient. Dad’s values carry over into our whiskey brands, and I’m proud to honor him with this special blend.”

Little Book Lessons Honored will be available nationwide in limited quantities beginning in August 2020 with a suggested retail price of $124.99 per 750ml bottle. 

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