273 – Brand Names, Barrel Proof Extensions, and In-Person vs Online Releases on Bourbon Community Roundtable #49


October 1, 2020

This week we look at how the size of a distiller will put a focus on their core name brand vs creating extensions. We talk a little bit about what you can and can’t patent in the whiskey business. Next, we examine the new Old Forester 150th anniversary and our thoughts on whether you would rather see single barrel cask strength releases or create a wide release. Lastly, we cover what has gone right and what’s been done wrong with limited edition releases that have happened in person and online.

Show Partners:

  • The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit.
  • Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com.
  • Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle.
  • You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
  • The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code “BP2020” at 1000oaksbarrel.com.
  • Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Learn more at MeltdownIce.com.

Show Notes:

  • This week’s Above the Char with Fred Minnick talks about how sometimes ignorance is bliss.
  • Orange juice, pulp or no pulp?
  • Why don’t new Distillers/Bottlers differentiate their products more? For instance,  Barrell Bourbon, Barrell Rye, Barrell Rum, Pinhook Rye, Pinhook Bourbon, Pinhook Cask Strength. Whereas Buffalo Trace, Eagle Rare, Sazerac Rye, etc.
  • What can and can’t be patented in the whiskey business?
  • Old Forester drops 3 batches of cask strength at $150 per bottle. Before I saw the price, I thought it was going to be a competitor to ECBP or Bookers. Would you rather see wide releases at barrel proof or barrel selections at barrel proof? You can’t choose both.
  • Angel’s Envy Mizunara Cask, Old Forester Birthday Bourbon, Four Roses LE Releases. What has been done right and what went wrong?

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Source: Bourbon Pursuit