Headliner event unites music and spirits
LOUISVILLE, Ky., Nov. 19, 2020 (GLOBE NEWSWIRE) — As the 87th anniversary of National Repeal Day on Dec. 5 nears, the drinks industry is throwing its support behind the inaugural Repeal Day Expo, a virtual event in which your avatar gets to meet, mingle and engage in all-things distilled.
The Repeal Day Expo is a day-long convention that showcases more than 40 liquor brands, top-tier musical talent and well-known drinks personalities.
Expo attendees will create their own avatar and engage in live conversations, expert panel discussions, private bourbon, mezcal, tequila, gin, beer and other tastings, and see musical performances on stage. Attendees can actually interact as a community.
“Think Sims simulation video games except that the players meet-up at their favorite liquor store inside a virtual world,” said Fred Minnick, the renowned bourbon and whiskey expert, and Wall Street Journal bestselling author who’s bankrolling the event.
A mutual love of good drink is the common denominator for Repeal Day Expo virtual event goers. Organizers expect to draw fans, followers and industry reps from across the music, festival, sports and spirits industries. Country music star Lindsay Ell and Blues sensation Shawn James headline the musical talent while ESPN’s Wright Thompson rounds-out its sports interest.
Bourbon heavyweights include Black Bourbon Society founder Samara Davis, Bourbon Hall of Famer Peggy Noe Stevens as well as Minnick, among others, whose big personalities bring libation knowledge to the Degy World platform. Degy World created the virtual expo space that customized all of the Expo’s grand halls, spaces and stages.
Master Taster Stevens’ seminar surrounds the concept of bourbon entertaining and she’ll share some of her trade secrets of hosting bourbon events in your home. “In our virtual world today this is such a unique way to celebrate bourbon and Repeal Day,” she said.
Given the limited number being offered, tickets are expected to sell quickly since going up for sale last week. The Expo’s most expensive tickets, at $149, sold out in two days.
Every ticket holder will build their own avatar and receive a bottle of Jack Daniel’s through the event’s online retailer, CraftShack, in states allowing alcohol shipments. All ticket holders, participants and registrants must be at least 21 years old.
“Repeal Day Expo doesn’t replace the in-person bar experience, but it’s as close as we’ll get in 2020. Throughout my career, I’ve tried to give beverage fans interesting experiences and content,” says Minnick, winner of the 2019 John Barleycorn Spirits Personality of the Year. “There’s simply nothing like Repeal Day Expo in Degy World. With your own avatar, you’re essentially playing a video game, yet engaging with people and drinking whiskey. It’s the gathering the spirits industry is yearning for during this celebrated holiday.”
Minnick is former editor of Bourbon+ Magazine, a longtime judge of the San Francisco World Spirits Competition, and co-founder of Bourbon and Beyond, the 3-day music festival.
Dec. 5, 1933 marks the day alcohol Prohibition was repealed in America. For this auspicious day, many gather to raise a glass toasting the end of Prohibition. Since gatherings are a thing of the past this year, the Expo quenches the spirits industry’s thirst for an annual Repeal Day party.
“We are thrilled to be teaming up with Fred Minnick, his amazing team, and his throngs of dedicated followers around the world. The event concept conceived for Degy World is exciting and groundbreaking for the spirits world. We know that the Repeal Day Expo ticket holders, exhibitors and presenters will have a unique, immersive avatar experience unlike any they ever imagined,” said Ari Nisman, founder of Degy World.
“We expect to keep Degy World’s virtual bar stocked following the excitement and energy of Dec. 5,” said Nisman.
To purchase tickets:
Repeal Day Expo – Promo Video
All packages include 1 bottle of Jack Daniel’s. A portion of every ticket will be donated to the Museum of the American Cocktail and the USO.
Gold Package, $20
Includes access to musical performances, the Expo Hall, panels and more
Platinum Package, $50
Includes access to Fred’s Lounge and entree into exclusive interactive mixology and tasting sessions
Double Platinum Package, $149, SOLD OUT
All-access pass includes a bottle of New Riff Bourbon and a Jack Daniel’s single barrel
Event Exhibitors include:
291 Colorado Whiskey, Angel’s Envy, Balcones, Bardstown Bourbon Company, Barrell Craft Spirits, Blackened, Boone County Distilling, Boone’s Bourbon, Catoctin Creek, Cedar Ridge Distillery, Chicken Cock Whiskey, Creek Water Whiskey, Four Gate Whiskey, Ford’s Gin, Ilegal Mezcal, Jack Daniel’s, Kentucky Peerless, MB Roland, Michter’s, Nelson’s Green Brier Tennessee Whiskey, New Riff Distilling, Next Century Spirits, Old Dominick, Old Forester, Penelope Bourbon, Rolling Fork Rum, Slipknot’s No. 9 Whiskey, Spirits of French Lick, St. George Spirits, Traverse City Whiskey Co., Wilderness Trail, Woodford Reserve
Tourism and Association Affiliations:
Black Bourbon Society + Diversity Distilled
The Kentucky Bourbon Trail® (KDA)
Museum of the American Cocktail (MOTAC)
Retail and Other Partners:
Craft Beer Zone curated by CraftShack
Peggy Noe Stevens