Templeton Rye Set for Distribution in China
Infinium Spirits announced a strategic distribution agreement with Chinabev LLC to exclusively represent and market the Templeton Rye American whiskey portfolio in China. The agreement is effective immediately and will see Templeton Rye enter the Chinese market for the first time.
The agreement further emphasizes distribution growth in Asia for the Iowa-based brand as Templeton Rye is currently distributed in Japan, South Korea and India among 60 International markets worldwide.
“We are incredibly excited to enter the Chinese market with Templeton Rye through our distribution partnership with ChinaBev,” said Shane Fitzharris, Senior Vice President International at Infinium Spirits. “China will be a strategic market for us at Infinium Spirits where we see high growth potential for our exclusive and premium spirits portfolio through ChinaBevs extensive route to market covering every province in mainland China.”