7-Eleven to Team Up With Minibar Delivery for Beer/Wine at Your Doorstep
From the Department of Nobody Saw This One Coming, 7-Eleven, Inc. announced it will team up with Minibar Delivery, an on-demand alcohol delivery service, to offer beer and wine to customers’ doorsteps in select markets.
The service will kick off in Florida, Texas and Virginia, with roughly 600 stores participating in the pilot launch. The primary service areas will be Orlando, Tampa, Fort Myers, Miami, San Antonio, Dallas, Austin, Fort Worth, Virginia Beach, Richmond, Norfolk and Alexandria. The plan is to expand the service by late 2021, according to a news release.
Users can log into Minibar Delivery’s app or website and order from 7-Eleven’s selection of wine and beer, for delivery within 30-60 minutes. An introductory offer will offer first-time customers $7.11 off their first order by using the code 7ELEVEN at checkout.
Selections vary by market, but will generally include various beer and wine, as well as wine cocktails. Users also can order 7-Eleven snacks, from Slurpee drinks to pizza or chips.
“This collaboration with 7-Eleven gives us the opportunity to work with the most iconic and innovative convenience retailer in the world and expand our presence in Florida, Texas, and Virginia, as well as other cities and states in the future,” said Lindsey Andrews, Minibar Delivery co-founder and CEO. “We look forward to offering our shoppers the opportunity to order from a local 7-Eleven store and expand our product selection while still providing an unmatched experience on our website and app.”