The James B. Beam Distilling Co. announced the creation of the Fred B. Noe Distillery, dedicated to seventh generation Beam Master Distiller Fred Noe.
The new distillery will be led by Noe’s son, Beam Distiller Freddie Noe, per a news release. It will produce several of the James B. Beam Distilling Co.’s well-known and award-winning brands, including Freddie’s popular Little Book Whiskey annual series of blends, as well as future brands.
The Fred B. Noe Distillery is located at the Beam family’s distillery campus in Clermont, Ky., that has produced bourbon since 1935, and will also offer a space for continued experimentation and exploration of the future American whiskey category. In addition, a newly launched exclusive membership program, Barreled & Boxed, will allow consumers to experience the distilling company’s most exciting releases straight to their doorsteps in select states, where legal.
The new distillery will be powered by renewable energy through a high-efficiency electric boiler and the purchase of renewable energy certificates (RECs), and will also offer experiential learning through distillation sessions and seminars with Freddie Noe. The distillery also will be home to hands-on activities in the blending lab and a tasting bar to sample new and yet-to-be released whiskeys for select members of the trade.
Additionally, a state-of-the-art classroom for the University of Kentucky®’s James B. Beam Institute for Kentucky Spirits will be housed at the Fred B. Noe Distillery wherein future whiskey industry professionals will come together to learn the genuine whiskey making craft firsthand from the James B. Beam Distilling Company’s experts.
“Our new distillery is really the heart and soul of the Beam legacy,” Fred Noe said in the news release. “Years ago after my dad, Booker Noe, created the original small batch bourbons, he looked to me to welcome more whiskey drinkers into our family of brands. Now as I look ahead, it’s with great pride that I hand the reins of this special place over to my son Freddie, and I look forward to working side-by-side as he leads the next chapter in whiskey making for the James B. Beam Distilling Co.”
He added, “At the new distillery Freddie will continue to experiment with new fermentation, distillation and blending techniques to produce category-defining and boundary-pushing whiskey of the highest quality. I can’t wait to see what he does with it, and I know that my dad is smiling down on us today.”
“This new distillery represents my family’s bourbon legacy – both where we’ve been and where we’re headed,” Freddie Noe said. “In this new home, I look forward to honoring all of my dad’s contributions and continuing to innovate and push the boundaries in American whiskey. Over the last five years, I’ve been exploring new and interesting blends, ages and flavors on my quest to build upon the legacy my dad and granddad pioneered. I’m eager to show the world what we’ve been up to, and to offer fans everywhere a taste of the special whiskies we’ve been cooking up.”
To bring the Fred B. Noe Distillery to life, James B. Beam Distilling Co. brought together a team of renowned designers and builders. The external inspiration and visitor experience was provided by LOVE, a spatial design, branding, packaging and advertising agency. Architects from Joseph and Joseph designed the base distillery build, and OJB designed the landscape. Buzick Construction, Inc. took the lead on building both of these areas. Additionally, architects from Bergmeyer designed the consumer footprint, which was built by Shawmut Design and Construction. Project management and owner’s representation for the visitor experience was led by Stys Hospitality Initiative.Stay In Touch!