ReserveBar to be E-Commerce Partner for The Tasting Alliance


January 14, 2022

 ReserveBar, the established leader in premium and luxury spirits e-commerce, announced it has partnered with The Tasting Alliance, the leading global wine and spirits competition provider, and will be the exclusive e-commerce partner for all award programs in 2022.

ReserveBar also will power the launch of The Tasting Alliance’s new consumer-facing digital platform, which is set to launch in February ( as well as an expanded program of beverage industry events.

As part of the partnership, per a news release, ReserveBar will be integrated into each element of all forthcoming wine, spirits and ready-to-drink cocktail (RTD) competitions, which include the San Francisco International Spirits Competition, the San Francisco International Wine Competition, the San Francisco RTD Competition, the Singapore Wine and Spirits Competition, the New York World Wine Competition and the New York World Spirits Competitions. Collectively, this constitutes the largest annual judging of wines and spirits in the world and encompasses more than 10,000 submissions.

The expert commentary and tasting notes provided by Tasting Alliance’s world class panel of judges, combined with ReserveBar’s technology and fulfillment prowess, will allow consumers to not only discover and learn as they browse and explore beverage products, but to buy those products seamlessly. 

Beginning in 2023, the companies plan to collaborate to build marquee industry events for discovering and tasting award-winning wine, spirits and RTDs while interacting with brand founders, master distillers and winemakers, as well as judges, celebrities and influencers. These events will bring the trade and the consumer together in an immersive, multi-day experience with the most amazing people and products the industry has to offer. 

“The Tasting Alliance runs the most prestigious wine and spirits competitions in the world and is globally recognized by the industry. Our partnership with ReserveBar is a step towards becoming a trusted resource for consumers to purchase the best products on the market, tested by our unmatched panel and available for purchase on our site through ReserveBar’s technology and retail fulfillment network,” said Amanda Blue, COO of Tasting Alliance, in the announcement. 

The partnership will officially launch during a Celebrity Cocktail Competition in Los Angeles, slated for Spring 2022. Following this and future competitions, will also feature collections of award-winning products, allowing consumers to shop directly through the platform. 

“Supporting The Tasting Alliance’s evolution to a consumer-facing brand, and combining discovery, education and a seamless purchase path helps us both deliver on the wants and needs of brands, retailers and consumers alike,” said Derek Correia, President of ReserveBar. “We are also looking forward to creating the ‘Academy Awards’ of the industry with a multi-day, in-person event beginning in 2023, except everyone will be invited to the show … as well as the after-party!” 

In 2021, ReserveBar announced a Series B financing, the addition of new and high-profile investors behind their Spirited Change Initiative, and the launch of numerous celebrity partnerships including The Brother’s Bond Bourbon, The Sassenach and 818 Tequila., in addition to acquiring Minibar Delivery in November.