Batch & Bottle to Roll Our Four Premium Ready-to-Drink Cocktails May 1
Beginning May 1s, Batch & Bottle ready-to-serve cocktails will be available nationwide to simplify the home cocktail experience with three simple steps: chill, pour & garnish.
Batch & Bottle, with four premium, pre-batched cocktails, features iconic spirits brands and brings bar-ready cocktails directly into the home, effortlessly elevating any hosting occasion. Created by the family-owned, independent spirits company William Grant & Sons, Batch & Bottle marks the parent company’s first major foray into the Ready-To-Drink (RTD) cocktail space.
The Batch & Bottle offerings include the Monkey Shoulder Lazy Old Fashioned, the brainchild of Joe Petch, the Monkey Shoulder Global Ambassador; the Reyka Rhubarb Cosmopolitan, which leverages the Icelandic glacial vodka and unique ingredients to create a reimagined twist on the classic cosmopolitan; the Glenfiddich Scotch Manhattan, which includes the secret ‘Granny Gordon’s bitters’ recipe; and the Hendrick’s Gin Martini, created by Ms. Lesley Gracie, the Hendrick’s Master Distiller, in collaboration with five of the world’s most renowned bars — Brujas, Nutmeg & Clove, Yaldy, Maybe Sammy, and Nauticus — to deliver a light, yet complex flavor.
“As consumer drinking occasions continue to rapidly evolve, and as Ready-To-Drink cocktails continue to explode in popularity across the U.S., we want to arm our fans with elevated and exciting cocktail options from the iconic brands they already know and love,” said Paul Basford, William Grant & Sons US President and Managing Director. “Batch & Bottle is uniquely positioned to meet consumers’ desires for premium quality drinks that they can share with their friends, with total ease of enjoyment.”
Here’s a look at each of the four Batch & Bottle expressions:
Previously made available in the UK and Australia, Batch & Bottle will be available nationwide in a 375ml bottle for a suggested retail price of $16.99. Each 375ml Batch & Bottle cocktail contains a recommended four to five serves and cocktails range from 25% to 35% in ABV.