Hercules Mulligan Rum & Rye Launches New Crowdfunding


June 8, 2022

Hercules Mulligan Rum & Rye lifestyle

Hercules Mulligan Rum & Rye is one of the fastest growing ready-to-drink (“RTD”) products in the marketplace, fueled by its first three-week $750,000 crowdfunding round that was spearheaded by Flaviar, one of the world’s largest online spirits-based communities.

As Hercules Mulligan continues unprecedented growth in the $4.4 billion RTD industry, the brand today announced the launch of a second crowdfunding campaign of $1.5 million on June 8, 2022.

Hercules Mulligan Rum & Rye was inspired by its namesake ­– the tailor, Irish immigrant, spy, and hero of the American Revolution. It is a 50:50 blend of Caribbean aged rum and home-grown American rye whiskey inspired by the revolutionary era. Fresh, organic, ginger root is macerated in the rum and rye blend, and a splash of bitters is added, ensuring it can be enjoyed on the rocks as a ready-made Old Fashioned in addition to being mixed into a variety of cocktails.

“We launched this brand just over two years ago in the midst of the COVID-19 pandemic with a small but mighty team and just 2,000 coveted bottles,” said Hercules Mulligan co-founder and spirits industry veteran Steve Luttmann in a news release.

Since its inception in 2019, Hercules Mulligan has become one of the best-selling new brands in the RTD market with one of the highest repurchase rates on Flaviar (18 percent) while also growing its direct-to-consumer offering by 107 percent and launching in more than 300 liquor stores and bars across New York State.

Luttmann added, “Our vision is to create an authentic and iconic spirits brand and a community that will become a staple in the industry. With the growing popularity of these categories, Hercules Mulligan has found an ever-expanding audience and we are excited to leverage our loyal customer base to fuel even greater growth, including scaling into additional states across the US and launching new expressions.”

As part of its crowdfunding launch, Hercules Mulligan will introduce a new limited-edition expression – an Eyr & Rye, a blend of Irish Whiskey and American Rye Whiskey with Maraschino Cherry Bitters – an exclusive product release that will be available for a limited time only.

“At Flaviar, we strive to show our customers how a spirits brand of the future is built and, with crowdfunding campaigns such as this one, how great it is to be part of one,” said Grisa Soba, Founder at Flaviar. “As an ambitious spirits club and incubator, we can rely on our own data, users, and distribution system to build a world-scale brand like Hercules Mulligan while also offering full transparency to our investors.”

Through this crowdfund, Hercules Mulligan will seek to raise $1.5 million at a $15 million pre-money valuation in order to continue its expansion into new markets and develop new skews under its brand name. Crowdfunding will take place via StartEngine, which gives all spirits fans an equal opportunity to own a piece of liquid history.

For more information visit www.herculesmulligancompany.com/crowdfunding.