Jack Daniel’s Named Most Valuable Spirits Brand in World


November 7, 2022

Jack Daniel's Logo Jack's Garage

Jack Daniel’s has again been named the most valuable spirits brand in the world by Interbrand’s Best Global Brands 2022 report. Jack Daniel’s is ranked #85 in the report’s top 100 brands with a value of $7.171 billion, a 10% increase over 2021 according to the report. 

“Jack Daniel’s is a brand that has remained relevant for more than 155 years thanks to a dedication to quality, innovation and authenticity set forth by Mr. Jack himself,” said Sophia Angelis, SVP Managing Director, Jack Daniel’s Brands, in a news announcement. “We must continue to enrich lives with the boldness and energy that our friends and consumers have come to expect from the world’s best-selling whiskey.”

Interbrand’s 23nd annual report, Brands as Acts of Leadership, analyzed how the world’s leading brands are successfully navigating a rapidly changing business landscape, with valuations determined by the brand’s financial performance, role in purchase decisions, competitive strength and ability to create loyalty and sustainable demand and profit.

For the complete Top 100 ranking and report and more information, visit www.bestglobalbrands.com

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Today, the company’s products can be found in more than 170 countries around the world.