Dedman’s 2XO Brand Debuts With The Phoenix Blend Bourbon


November 8, 2022

2XO Phoenix Blend lifestyle

American whiskey blender Dixon Dedman announced the release The Phoenix Blend, the first in a series of small batch bourbon blends from his new brand, 2XO Kentucky Straight Bourbon Whiskey.

The Phoenix Blend symbolizes Dedman’s re-entry into the world of bourbon after stepping away from Kentucky Owl, a brand he relaunched in 2014 in homage to a whiskey his great-great-grandfather had once made.

2XO, meaning Two Times Oak, refers to Dedman’s unique blending process where he re-barrels his hand-selected aged whiskey into new charred oak barrels to create a unique combination of intense flavors, character, and complexity with each blend. The Phoenix Blend is a blend of Kentucky Straight Bourbon Whiskeys composed of two proprietary mash bills from different distilling partners – one a moderate rye content and the other a very high rye bourbon mash bill.

The Phoenix Blend will be followed by two new, small batch blend releases and a single barrel release in each consecutive year. Each small batch blend will be different, bearing a distinctive name and symbol inspired by Dedman’s passion to innovate, collaborate, and create high-quality liquids with unique characteristics and profiles.

The Phoenix Blend, and all 2XO Kentucky Straight Bourbon Whiskeys, will be brought to market through Prestige Beverage Group, an industry leading importer and brand innovator of award-winning wines and spirits. The Phoenix Blend will be available in select markets nationwide in limited quantities, and online at ReserveBar, with a suggested retail price of $100.

Dixon Dedman is a 41-year old master blender who has quickly established himself as one of the most prolific American whiskey blenders in the industry. He grew up on the Kentucky whiskey trail infusing the learnings from industry legends with his culinary expertise from running his James Beard award winning Beaumont Inn, which has been in his family for over a century. Dedmanis best known for his high-proof, robust Kentucky Owl Straight Bourbon and Rye Whiskey blends, a brand he relaunched in 2014 from his great-great grandfather, C.M. Dedman, after it went dark in 1916 around the time of Prohibition.

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