Rabbit Hole to Re-Release Raceking Founder’s Collection


November 22, 2022

Rabbit Hole Raceking Bottle-2022

Kaveh Zamanian, founder and whiskey maker of Rabbit Hole announced that the brand’s Raceking Founder’s Collection, a five-grain, double chocolate malt bourbon, is being re-released and will subsequently be released annually in fall.

Raceking is the third expression of the Rabbit Hole Founder’s Collection series and was named in honor of Kentucky’s time-honored tradition of horse racing. The spirit gives a nod to Rabbit Hole’s bold and unbridled pursuit of creativity and innovation in the American whiskey space.

With its one-of-a-kind mash bill, Raceking explores how malting organically expands the range of flavors in whiskey. Through proprietary malting processes, a chocolate wheat from Germany and a chocolate barley from the UK achieve the aromatic top notes and rich essence of chocolate. When cooked according to Rabbit Hole’s own methods and met with aging in wood-fired, toasted and charred new American Oak barrels, the flavors of the whiskey become intricately nuanced.

In a news release, Zamanian said, “Creating Raceking was part art, part science and a true risk-reward proposition for us. I wanted to bring out unique flavors in the whiskey without any adulteration or flavoring, instead letting the malted grains and the way we cook and process them tell the story. Being able to execute this from a process standpoint and bringing the liquid to life was very challenging, so Raceking began as a small batch ‘experiment’ if you will.”

Raceking is offered at cask strength to highlight the double chocolate-malted grains and their effect on the whiskey.

Rabbit Hole Raceking Founder’s Collection will be available exclusively at the Rabbit Hole Distillery in early December and available nationally beginning in early 2023. Only 1,335 sequentially-numbered bottles will be released for a suggested retail price of $395 per bottle.

The mash bill of Raceking is 70% Corn, 13% Rye, 10% Malted Rye, 4% Chocolate Malted Wheat, 3% Chocolate Malted Barley and the spirit is 109.8 proof/54.9% ABV.

In keeping with the aesthetic of Rabbit Hole Founder’s Collection, the presentation of Raceking consists of a linen-patterned box featuring the brand’s rabbit marque surrounded by metallic gold appointments and sophisticated accents. The color palette tastefully extends to the bottle which features embossed-glass detailing of the brand’s iconic sash label and includes an impressive gold cork engraved with Kaveh’s family crest of “Amare et Opus,” which speaks to his motto of loving what you do.