Jim Beam Debuts ‘Kentucky Hug’ Pajamas for Holidays


December 7, 2022

Jim Beam Kentucky Hug

Jim Beam believes that the holidays are best spent with loved ones close and a glass of bourbon in hand. But there’s no shortage of hurdles preventing us from gathering in person with our inner circle this year (costly gas prices, endless travel woes, the list goes on!). With that in mind, the distillery is bringing to life the so-called “Kentucky Hug” – literally.

A Kentucky Hug is a well-known term among bourbon lovers, and this holiday season, Jim Beam is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season.

The unisex PJs feature a red flannel holiday-inspired design and are sold in a range of sizes from small to 2XL. The “hug simulation” is created by applying weighted pressure on specific points around your neck, shoulders and back to replicate the feeling of an in-person hug.

“Gathering together, celebrating family traditions and spending quality time with those you love – especially during the holidays – is at the core of the Jim Beam brand,” said Sarah Cordova, Jim Beam Senior Brand Manager, North America Marketing, in a news release. “We want to foster that spirit of connection despite the barriers we might face this time of year. Whether it’s your best friend from college or a long distance relative, we hope you share the gift of a Kentucky Hug.”

Starting Dec. 7, bourbon fans can visit www.JimBeamKentuckyHug.com to purchase the Jim Beam Kentucky Hug Pajamas and cross off all their holiday shopping in the click of a button. The pajama sets will be sold for $24.99 while supplies last.

The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut and Jim Beam Rye among other offerings.

To learn more about Jim Beam, visit www.jimbeam.com.