Seagram’s 7 Crown American Blended Whiskey is teaming up with actor and comedian Iliza Shlesinger to launch the new “It’s Your Spot” campaign.

Inspired by dive bar regulars and how they have transformed their spaces into local staples over the years, the new videos from the brand are shining a light on the fact that unofficial drinking spots can often become the centerpiece of great memories.

The new “It’s Your Spot” videos – titled “Football” and “Fishing” – highlight the uniqueness of these destinations. Whether it’s your secret fishing spot or an old garage filled with football memorabilia, Shlesinger shows that Seagram’s 7 is a drink perfect for a variety of occasions.

“Sometimes the best things in life can be pretty unconventional,” said Shlesinger in a news release. “The thing I love most about Seagram’s 7 is that you don’t need all of the bells and whistles to make an amazing cocktail while making equally amazing memories. As long as you’re with great company, the rest will fall into place.”

Shlesinger has previously partnered with Seagram’s 7 for its National Dive Bar Day campaigns. In 2021, the comedian fronted the “Keep the Dive Alive” campaign where the brand celebrated dive bar regulars by awarding seven lucky winners with $700 checks.

“We love how this new campaign is a celebration of all the special off-premise spots that have extraordinary meaning to those ‘Regulars’ who know,”said Dina Krannich, Senior Brand Manager of Seagram’s 7. “These spots pull together elements that connect to the feeling of being back in our regular bars we know and love.”

Seagram’s 7 is a carefully blended American whiskey aged in oak with a rich and casual history. The whiskey shares a storied past with dive bars, as both have been an integral part of American drinking culture.

For more information about Schlesinger, visit www.iliza.com. For more information about Seagram’s, visit https://www.seagrams7.com/.