Indian, Jack Daniel’s Partner on Limited-Edition Motorcycle


March 6, 2023

Indian Motorcycle Chief Bobber Dark Horse

Indian Motorcycle and Jack Daniel’s have once again partnered to created the Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse. The seventh limited-edition offering from the two iconic American brands, and developed in partnership with Klock Werks Kustom Cycles, the latest model draws its inspiration from Jack Daniel’s Old No. 7 Tennessee Whiskey.

Hand painted and highly exclusive, Indian Motorcycle will produce only 177 units for global distribution. Building upon the Indian Chief Bobber Dark Horse’s mechanical style, where its steel-tube frame and powerful Thunderstroke 116 motor take center stage, the Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse includes several fine-touch details that make the bike rare. The bike features Jack Daniel’s branding throughout, and, for the first time ever, real Jack Daniel’s Old No. 7 whiskey mixed directly within the bike’s Super Graphite Metallic paint. 

“The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is yet another powerful and dynamic representation of the quality, craftsmanship and attention to detail that is core to both of our brands,” said Aaron Jax, Vice President for Indian Motorcycle, in a news release. “This time, we decided to pay homage to Jack Daniel’s iconic Old No. 7 – the most iconic of Jack Daniel’s whiskeys – pairing it with the Chief Bobber Dark Horse. Both products are timeless American originals that share a combination of no-nonsense simplicity and premium quality.”

The 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse features several design elements that make the bike truly exclusive. Jack Daniel’s branding will be found throughout the bike including the front and rear fenders, stamped on its solo seat, and on a Montana Silversmiths Badge with each bike’s unique serial number. For ultimate exclusivity, Jack Daniel’s signature can be found on the rear fender and etched into the exhaust. The 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse touts a tank with a single Indian Motorcycle Script “I” along both sides. The Thunderstroke 116 engine features non-machined highlighted cylinders and heads, Cloud Silver painted rockers and pushrod tubes – giving it a throwback style that delivers a raw metal look.

The limited-edition motorcycle also features white center rims, a solo-saddle seat, a tinted Klock Werks Flared Deflector, a Pathfinder 5 ¼ Adaptive LED Headlight, which monitors the bike’s lean angle to maximize nighttime illumination, three ride modes and a four-inch touchscreen powered by RIDE COMMAND with Bluetooth, weather and traffic overlays, turn-by-turn navigation, and more.

“To think that a handshake agreement has given way to seven years of incredible limited-edition motorcycles is truly amazing,” Greg Luehrs, Director of Sponsorships and Partnerships for Jack Daniel’s, said, “and it’s only appropriate to honor Jack’s tried and true Old No. 7, with this seventh collaborative offering.”

Starting at $24,499, the Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is exclusively available through Indian Motorcycle dealerships. The order window opens March 14, 2023, at noon EST, and will close once all bikes are sold. The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse will begin shipping to Indian Motorcycle dealers throughout the U.S. and Canada in March 2023.

Riders can learn more at their local Indian Motorcycle dealership, by visiting