Don Julio Announces Release of Rosado Tequila


March 6, 2023

Don Julio Rosado bottle with glass

Tequila Don Julio announced the release of Tequila Don Julio Rosado, a reposado tequila aged at least four months in Ruby Port wine casks. The release will be a permanent addition to the brand’s portfolio alongside its tequilas such as Tequila Don Julio 1942 and Ultima Reserva. 

Tequila Don Julio Rosado is aged casks from the Douro wine region of Portugal. This latest offering from Tequila Don Julio also is debuting with a new branding campaign video series, created by the community, that will be featured across social, out-of-home and digital media. The concept for the accompanyin film, directed by celebrated Ukrainian Filmmaker Tanu Muiño, is about bringing the night to the day. A night out is designed to stimulate our senses — with music, lights, fashion, and vibes. In this campaign, the brand built a world where the feelings you get from the most extravagant night out are brought to life in the daytime.

Filmed in Mexico and featuring a diverse cast of talent from various backgrounds, the films take viewers through the Rosado world and transport you to a utopic place with a bit of magic. Modern disco meets Mexican luxury, where you can roller-skate with disco pumas or grab a bottle of Tequila Don Julio Rosado from a cloud – all under a perfectly pink sky.

Filmmaker Tanu Muiño said in a news relesase, “I was thrilled to partner with Tequila Don Julio on this ambitious new campaign. They gave me such artistic freedom, allowing me to draw inspiration from architecture, bold artists that have influenced me along my creative journey and so much more. The world that we created for the new Tequila Don Julio Rosado is striking and colorful. It was a great experience being able to push boundaries and make something so original together.”

Tequila Don Julio Rosado is available nationwide wherever spirits-based beverages are sold for an SRP of $125.99 for a 750ml bottle. For more information on Tequila Don Julio, visit