Brown-Forman Launches Distro in Slovakia


September 1, 2023

Brown-Forman Corporation logo

Brown-Forman Corporation (NYSE:BFA,BFB), one of the largest American-owned spirits and wine companies, is launching its own distribution business in Slovakia, bringing the distribution in-house for the first time since the company entered the market. 

“With a dedicated sales team in place, Brown-Forman will further the growth of our brands across all channels in Slovakia,” said Maria Navas Peire, General Manager, Brown-Forman Czechia and Slovakia.  

“Slovakia is an important market as we drive the global growth of the Jack Daniel’s Family of Brands and other brands in our portfolio, in particular, our recently acquired Diplomático rum. We strongly believe that the creation of our own distribution business in this market will offer increased consumer focus and prioritization of our brands,” said Marshall Farrer, EVP, Chief Strategic Growth Officer and President, Europe Division, Brown-Forman.  

Slovakia has a substantial premium whiskey market with American whiskey leading the category by value.

Brown-Forman directly sells its brands in several European markets, including Belgium, Czechia, France, Germany, Luxembourg, Poland, Spain, Türkiye, and the UK.

Brown-Forman Corporation is a maker of spirits brands including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Ready-to-Drinks, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, and many more. Brown-Forman’s brands are supported by approximately 5,600 employees globally and sold in more than 170 countries worldwide.

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