Ready-to-Serve ‘Cocktail Collection’ Set to Release


October 17, 2023

The Cocktail Collection EspressoMartini

Diageo announced the release of its ready to serve premium cocktail line, The Cocktail Collection. Hitting shelves in time for the holiday hosting season, The Cocktail Collection will feature pre-mixed classic cocktails in a convenient, elevated format.

The collection includes: the Ketel One Vodka Espresso Martini, Ketel One Vodka Cosmopolitan, and Tanqueray Gin Negroni, which join the Bulleit Manhattan and Bulleit Old Fashioned, already available on shelves.

The Cocktail Collection offers a means of serving cocktails in just seconds. Instead of being stuck behind the bar all night looking for the right ingredients and bar tools, now consumers 21+ can just open, pour and serve to enjoy more mingling and less mixing. As consumers head into the holiday season, The Cocktail Collection also makes for the perfect host or hostess gift. Show up with the most popular cocktails already made and packaged, and give the host the gift of time back to spend with their guests.

“The Cocktail Collection is here just in time to make holiday hosting even more memorable,” said Nikhil Shah, Brand Director at Diageo. In a news release. “Cocktail culture continues to flourish, so it’s only natural that consumers are looking to bring elevated drink experiences into their homes. But making cocktails at home, and doing it well, can be challenging for the less experienced bartender. The Cocktail Collection is here to alleviate those concerns with convenient, bar-quality cocktails from trusted brands, offering a wonderful new way to enjoy holiday celebrations together this year.”

The arrival of The Cocktail Collection also coincides with a massive uptick in the Ultra-Premium tier of the ready to serve category – which has grown over 49% in the last year alone (NielsenIQ ending 9/9/23) – providing the opportunity for an offering that delivers on quality in a novel format. Consumers are also overwhelmingly opting to host at home and according to an annual consumer trend report released by Drizly this summer, nearly a quarter of respondents said they plan to drink at home more often in 2023 than at restaurants and bars.

Included in the new lineup of The Cocktail Collection are the following ready to serve cocktails:

  • Bulleit Manhattan (on shelves) – Made with straight rye whiskey, sweet vermouth and bitters. To enjoy, chill, open and pour into a cocktail glass.
  • Bulleit Old Fashioned (on shelves) – Made with Kentucky straight bourbon whiskey and orange bitters. To enjoy, chill, open and pour into a rocks glass over a large ice cube.
  • Ketel One Vodka Espresso Martini (available this fall) – A sophisticated martini layered with velvety flavors of rich espresso, dark chocolate and a hint of orange. To enjoy, chill, shake, open and pour into a coupe or martini glass.
  • Ketel One Vodka Cosmopolitan (available this fall) – Juicy citrus and cranberry flavors perfectly balanced with a hint of orange blossom. To enjoy, chill, open and pour into a coupe or martini glass.
  • Tanqueray Gin Negroni (available this fall) – Sweet, red vermouth balanced with herbal juniper and bitter amaro. To enjoy, chill, open and pour into a rocks glass over a large ice cube.

The Cocktail Collection is rolling out nationally and available in two large sized formats: 350ml (SRP: $13.99) and 750ml (SRP: $25.99), serving four and eight cocktails per glass bottle, respectively, with an average alcoholic beverage volume of 20%. For more information on The Cocktail Collection, including where to purchase the new line, visit