Bruichladdich Distillery Releases New Luxury Expressions


February 12, 2024

Bruichladdich Eighteen and Thirty Luxury Shelf Shot

Bruichladdich Distillery has launched The Bruichladdich Eighteen and The Bruichladdich Thirty as part of its new Luxury Redefined range. It is the first of the brand’s permanent high age statement whiskies for the Bruichladdich brand.

Conceived, distilled, matured, and bottled on the Hebridean island of Islay, the aged expressions are the liquid embodiment of the distillery’s past and commitment to the future.

The first 18-year-old single malt in the Bruichladdich portfolio, The Bruichladdich Eighteen is a coming-of-age bottling. When the distillery was reopened in 2001, the Bruichladdich team set course to reconnect land and dram, championing its raw ingredients, introducing the concept of terroir to the whisky world, and supporting the local community.

In pursuit of flavor and to support the agricultural community on Islay, Bruichladdich began working with one farmer in 2004 to raise a crop of locally grown barley. This pioneering trial has expanded to include 20 farming partners today who grow over 50% of the distillery’s barley for total production.

“Every element of The Bruichladdich Eighteen – from the specific harvest and barely varietals used, to the exact casks it has matured in – is fully traceable,” Head Distiller Adam Hannett said in a news release. “At Bruichladdich Distillery, we’re committed to making delicious whisky with real provenance that benefits the community – and The Bruichladdich Eighteen is the embodiment of this ethos.”

Matured exclusively on Islay in primarily ex-Bourbon casks and bottled at 50% ABV, The Bruichladdich Eighteen represents the brand’s signature, unpeated house style.

The Bruichladdich Thirty is the story of the distillery’s resurrection. Bruichladdich almost ended in the late 20th century when the doors to the distillery were forced to close in 1994. Over the next seven years, the two remaining staff safeguarded the casks which continued to mature in the depths of the warehouses, before the distillery was reopened in 2001.

“The Bruichladdich Thirty has been distilled using these legacy – almost lost – casks, capturing a pivotal moment in time for the distillery,” Hannett said. “This 30-year-old single malt not only celebrates the resurrection of our Victorian distillery but pays homage to the men who laid down this spirit three decades ago.”

The Bruichladdich Thirty has spent the entirety of its maturation life in handpicked, rare ex-Bourbon casks. A limited and refined single malt Scotch whisky, The Bruichladdich Thirty is bottled at 43.2% ABV, bringing the sweetness of toasted oak, honey, and soft vanilla to the fore.

Challenging traditional perceptions of modern luxury, the bottlings feature an industry-first bespoke, sustainable outer wrap. Brought to life by James Cropper, a global market leader in advanced materials and paper products, the lightweight outer package is made from fully recyclable paper pulp and molded to the shape of the Bruichladdich proprietary bottle. The packaging is completely plastic-free and produced using 100% green energy, demonstrating that premium single malt Scotch whisky can be both sustainable and aesthetically beautiful.

Furthermore, aligning with the B Corp distillery’s commitment to reduce its packaging and waste, the Luxury Redefined series is housed in the brand’s new decanter-style proprietary bottle. The new bottle contains an average of 60% recycled glass content, is lighter in weight, and features an elegant glass closure.

The Bruichladdich Eighteen and Thirty are available at specialty whisky retailers and are priced at $179.99 and $1,999.99 respectively per 750mL bottle.

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