Ghost Tequila Releases New Spicy Reposado


March 26, 2024

Ghost Tequila bottle with flames

Ghost Tequila announced the launch of Ghost Reposado, a premium aged 100% Blue Agave Reposado tequila enhanced with a pinch of Ghost Pepper.

The tequila begins with a blend of 6-year-old mature agaves sourced from both the Highlands and Lowlands. The agaves are then slow-cooked in brick ovens for two days and crushed to extract the juice using a modern roller mill process.

Rested for 2-4 months in American White Oak Pipones with a signature toast to create the Reposado, the liquid is then infused with a pinch of Ghost Peppers. The result is a Reposado tequila that offers a balance of spice and sweetness.

Consumers will experience a mild spice at the front of the tongue, followed by sweet notes of cooked agave, and finishing with a delightful blend of sweet and citric notes. Ghost’s proprietary blend of ghost pepper provides the heat without the burn, offering a spicy yet smooth drinking experience.

“With the growing demand in the spicy category, we witnessed incredibly strong growth in Ghost Tequila’s Blanco sales last year,”  Chris Peddy, CMO of Ghost Tequila, said in a news release. “We are now thrilled to introduce a new expression, Ghost Reposado, to evolve our brand to a new premium consumer segment. The launch marks a significant milestone in our journey and the spicy category.”

Ghost Reposado is available nationally, with a limited production of 6,000 9-liter cases. Each case contains 6 bottles, and the tequila is packaged in 750mL recyclable glass bottles. The suggested retail price (SRP) for Ghost Reposado is $39.99, with an ABV of 40%. Ghost is nationally distributed by RNDC.

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