Blade and Bow Launches ’19th Hole’ Campaign


March 26, 2024

Diageo Blade and Bow Kentucky Straight Bourbon Whiskey logo on bottle

Blade and Bow Kentucky Straight Bourbon Whiskey announced The 19th Hole with Blade and Bow, a nationwide campaign providing golfers with bespoke tools and tips to improve their game, including expert techniques on the links and the perfect whiskey to refine their celebrations on the 19th hole.

The brand has teamed up with pro golfer and bourbon-lover Wyndham Clark on a content series launching on social and digital this spring, captured by golf photographer Matt Hahn and videographer Jason Jahnke. Together, Clark and Blade and Bow will also launch a nationwide sweepstakes later in 2024, giving golfers the chance to join him on the course for a private round of golf followed by a celebratory round of Blade and Bow cocktails at the clubhouse.

“I’m excited to represent the parallel values of artistry and technique between golf culture and the craftsmanship of Blade and Bow’s premium bourbon,” Clark said in a news release. “The distillation of a quality whiskey requires the same discipline, determination and sportsmanship required to reach a professional level as an athlete. But what is equally as important is responsibly celebrating the wins and reflecting upon the losses, post-game, in the clubhouse, with the bespoke Blade and Bow hospitality that makes rounds anything but ordinary.”

This campaign celebrates the intertwined heritages of golf and bourbon, offering enthusiasts the opportunity to elevate their experience on and off the green with the luxury surroundings, premier service, great company and signature bourbon cocktails that make Blade and Bow the leader of the clubhouse.

Blade and Bow is crafted with a unique approach to aging and blending that preserves the heritage of the historic Stitzel-Weller Distillery by blending bourbons of various ages within every bottle. Beyond the shared characteristics required to craft our whiskey and hone his pro golf skills, like many golfers, Wyndham celebrates his victories in moderation on the 19th hole, where Blade and Bow neat pours and cocktails are staples.

“At Blade and Bow, we’re passionate about the legacy of enjoying a bourbon cocktail at the 19th hole,” Meghan Redler, Brand Manager for Blade and Bow at DIAGEO, said. “It’s more than just a drink; it’s a tradition, a moment of fellowship after the game, and a testament to the timeless connection between our whiskey and the golfing spirit. With this campaign and our new partners, we aim to elevate that experience even further.”

Blade and Bow is also teaming up with additional pros in the space, including RoboGolfPro, a revolutionary robotic swing training system, to provide an innovative resource that can help golfers take their games to the next level. To bring new competencies to a broader audience of golfers, Blade and Bow will host Swing Sessions at courses across the country in collaboration with RoboGolfPro this spring and summer.

The first-of-its kind tech observes golfers’ swings and measures a performance baseline using Full Swing KIT Launch Monitor. Then – taking physical abilities and swing tendencies (good and bad) into account – the RoboGolfPro is programmed to each golfer’s personalized perfect swing.

From there, the athlete holds the club while the swing motion is performed by the machine, allowing the golfer to feel their ideal swing motion and develop muscle memory, leading to fast development.

“Blade and Bow’s commitment to enhancing the golfing experience extends beyond the clubhouse, and we’re excited to collaborate with them to bring this training opportunity to both experienced and novice golfers,” Scot W.R. Nei, RoboGolfPro Founder and Trainer, said. “Together, we’ll provide a tangible tool to players of all skill levels, along with a delicious whiskey to refine their post-green experience during 19th hole celebrations.”

With a commitment to excellence in both the craft of whiskey and the game of golf, Blade and Bow is dedicated to creating educational and unforgettable moments for whiskey- and golf-lovers alike. For more information on Blade and Bow, visit