Premium Black- and Millennial-owned tequila company Jon Basil announced the launch of its newest offering: Jon Basil Añejo. 

This premium, hand-crafted tequila is aged for over 18 months in oak barrels, resulting in a rich, complex spirit that embodies the essence of patience and craftsmanship. Coming off the heels of a Chicago Star Small Business Award win and founder Uduimoh Umolu being recognized as a 2024 Notable Black Leader by Crain’s Chicago Business, Jon Basil has steadily been expanding this year with additional distribution in New York, California, and Miami.

At launch, the brand is rolling out a visual campaign entitled, “It Takes Time”, featuring the new Jon Basil Añejo offering, which honors the meticulous process behind creating each bottle, offering consumers a refined tequila experience that stands apart from the mass-produced alternatives. 

“We have been working hard at perfecting our Añejo over the last year,” Umolu said in a news release. “It is finally time to release it into the world, and we are beyond excited to present to our customers a tequila that is rich, refined and full of flavor.”

The new Añejo Tequila’s suggested retail price is $59.99-$64.99 for a 750ml bottle and is available in major retailers and other independent locations, which can be found via the company’s website.

Read more: Tequila Partida Launches First Single Barrel Program

About Jon Basil Tequila

Founded in 2018, Jon Basil Tequila is one of the first minority millennial owned and operated spirits companies in Chicago. Named after Umolu’s grandfather following an inspirational visit to Jalisco, Mexico their brand has amassed a loyal customer base in Illinois with distribution in Walmart, Binny’s, Total Wine and Mariano’s. For more information, visit www.jonbasiltequila.com.