Johnnie Walker announced the release of Blue Label Ultra, a limited edition Scotch whisky in the world’s lightest Scotch whisky glass bottle. 

Weighing just 6.3oz (180g), Johnnie Walker Blue Label Ultra uses new, patented glass technology developed by Diageo’s design team. This lighter, lower-carbon bottle fuses sustainability with craftsmanship.

Born from a five year journey in glass innovation, this bottle means that premium packaging can be both luxurious and eco-conscious. In the course of its research, the brand has been granted a patent to encourage further progress in the industry and, in a first for Diageo, a license to the open sourced patent will be offered on a royalty-free basis to anyone in the world who wishes to share in these discoveries. 

Each bottle is filled with a specially blended liquid by Dr. Emma Walker, Johnnie Walker Master Blender, featuring whisky from legendary distilleries such as Oban, Brora, and Royal Lochnagar, as well as select “ghost whiskies” from now-closed distilleries. 

In celebration of this milestone, Johnnie Walker has partnered with leading North American-based artists, designers, and The Corning Museum of Glass to further explore the future of design and sustainable innovation. These artists will create bespoke pieces inspired by the innovative glass technology behind Blue Label Ultra, extending the bottle’s spirit of craftsmanship into the broader world of design.  

Whether through drinking vessels, artistic interpretations, or groundbreaking applications, these commissioned works push the boundaries of lightweighting glass, all in the name of progress.

Showcased designers include Amber Cowan, Objects of Common Interest, and Scott Newlin, each recognized for their distinctive contributions to contemporary design and material exploration. During NYCxDesign in May, the commissioned works will be unveiled at an exclusive exhibition hosted at the Cristina Grajales Gallery, a space dedicated to showcasing cutting-edge contemporary design.

“Johnnie Walker Blue Label Ultra was born out of a vision for the future of luxury—one that embraces lighter, sustainable, and innovative design without compromising craftsmanship,” Jeremy Lindley, Global Design Director at Diageo, said in a news release. “Through our work with leading designers, we’re extending this philosophy beyond whisky packaging, collaborating with some of the most exciting designers to explore new creative frontiers.”

“With Blue Label Ultra, we are pushing the boundaries of design in the world of luxury – with Johnnie Walker at the intersection of artistry and sustainable packaging design,” Jesse Damashek, SVP of Whiskey at Diageo, said. “This release is a bold step forward, combining an extraordinary new blend with our most innovative bottle yet. Through many of our innovations with Johnnie Walker, it has remained a priority that we celebrate and collaborate with leading progressive creators around the globe.”

With only 888 bottles ever produced, the Johnnie Walker Blue Label Ultra release is a rare expression. Johnnie Walker Blue Ultra will launch in the North American market on May 1, with a SRP of $1,250. More information around the launch is available here.

Read more: Diageo Releases Annual Global Trends Report, Distilled 2025

ABOUT JOHNNIE WALKER

Johnnie Walker is enjoyed by people in over 180 countries around the world. Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends. For more information, visit https://www.johnniewalker.com/en-us.