El Mayor Tequila Adds 1.75L, 375mL Options
El Mayor Tequila has rolled out new 375mL and 1.75L sizes of its Blanco and Reposado expressions to better meet consumers’ usage needs and preferences.
Beginning this month, the 1.75L size of El Mayor Blanco and El Mayor Reposado will be available at a minimum suggested retail price of $44.99. The 375mL bottles are expected to be available later this year at a minimum suggested retail price of $14.99. The new SKUs will reflect El Mayor’s updated brand packaging which incorporates a new slim bottle and increased label size.
Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. El Mayor Tequila Blanco is an unaged clear tequila that offers a crisp, light body, with a hint of floral and pepper. El Mayor Tequila Reposado is a bright, golden tequila that was rested in white oak barrels for a minimum of nine months and delivers hints of fruit flavors with vanilla and spice.
“We know our consumers are using El Mayor in a variety of ways for numerous occasions, so extending our size offerings helps to better meet their needs and gives them another way to enjoy our authentic, award-winning tequila,” El Mayor Brand Manager Kayleigh Longo said in a news release.
Read more: El Mayor Tequila Announces Redesigned Packaging
About El Mayor Tequila
Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Led by fourth-generation Master Distiller Graciela Gonzalez, the El Mayor Tequila portfolio is crafted with the tradition, methodology and passion of the Gonzalez family’s more than 150-year heritage and includes Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo and Cristalino. To learn more, visit ElMayor.com.