Traveller Blended Whiskey, co-created by Buffalo Trace Distillery’s Master Distiller Harlen Wheatley and Grammy-winning musician Chris Stapleton, formed a new multi-year agreement making Traveller the Official Whiskey of Major League Baseball (MLB).

The partnership solidifies Traveller as the first whiskey brand ever designated by MLB as its Official Whiskey, and invites fans ages 21 and older to savor the camaraderie and connection of the game with a whiskey in hand.

“Whenever we’re on the road and it happens to line up, we go to baseball games,” Stapleton said in a news release. “It’s become a bit of a tradition over the years. We love to experience all the different ballparks and enjoy the culture of whatever baseball town we happen to be in. My wife and I even went to Game Six of the World Series once on our anniversary. Needless to say, I’m thrilled Traveller Whiskey is going to be the Official Whiskey of MLB.”

“Like a perfect swing or a game-changing slider, developing a great whiskey is an art form that demands passion, time and dedication to master,” Andrew Duncan, Global Brand Director for Traveller Whiskey, said. “Starting this summer, we’re bringing that same spirit to ballparks across the country.”

The 360-degree marketing partnership will promote the brand across various multimedia touchpoints including game broadcasts, custom social and digital content such as MLB Power Rankings and in stores across the U.S. Traveller will also set up engaging fan activations on-site at 2025 MLB All-Star Week and the MLB Speedway Classic presented by BuildSubmarines.com. Lastly, Traveller plans to give fans 21+ the opportunity to attend these highly anticipated events via custom sweepstakes and giveaways in conjunction with MLB.

“Harlen, Chris and the Buffalo Trace team have created this standout brand in a very competitive, popular space, and we’re excited to work with them,” Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships., said. “Between record levels of MLB fan engagement, All-Star Week in Atlanta and the Speedway Classic at Bristol Motor Speedway, this is a great year for Traveller and MLB to start working together.”

A first-of-its-kind collaboration of collective artistry, Traveller is proudly blended and bottled at the World’s Most Award-Winning Distillery under Master Distiller Harlen Wheatley’s expert supervision. More than 50 blends were tasted before Stapleton and Wheatley agreed that Blend No. 40 would become Traveller.

Bottled at 90 proof, Traveller Whiskey is widely available at retailers, bars and restaurants nationwide at a suggested retail price of $39.99 per 750ml bottle (local taxes and fees will vary).

Learn more about Traveller Whiskey by visiting www.travellerwhiskey.com.

Read more: Buffalo Trace, Chris Stapleton Team Up for Traveller Whiskey

About Buffalo Trace Distillery 

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as listed on the National Register of Historic Places. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com.