Colangelo & Partners, an integrated communications agency specializing in wine, spirits and food brands, announced it has become the agency of record for Don Q Rum, Loca Loka Tequila, Barrel Global and SPYRT Worldwide. Colangelo & Partners will engage consumers and the spirits industry through strategic media relations campaigns, influencer marketing and digital services.

“Our spirits division is entrepreneurial and always focused on delivering for our clients’ bottom line. We’ll continue this approach with these dynamic new clients,” Colangelo & Partners president Gino Colangelo said in a news release. “Our growth in the spirits category, especially during these challenging economic times, is a testament to the great work our team continues to execute and the results we deliver.”

Don Q Rum is a Puerto Rican rum dating back to 1865. Distilled by Destilería Serrallés, it’s crafted using high-quality molasses and a five-time distillation process, which removes impurities for a refined finish. As Don Q’s partner, Colangelo & Partners will focus their efforts on media relations and influencer marketing.

Loca Loka Tequila is a tequila brand that fuses the vibrant cultures of India and Mexico, offering handcrafted expressions distilled from 100% highland agave in Jalisco, Mexico, and co-founded by Indian film actor Rana Daggubati, musician Anirudh Ravichander, and entrepreneur Harsha Vadlamudi. Colangelo & Partners and recently acquired Wine Glass Marketing will integrate media relations and influencer marketing with content creation and advertising.

Barrel Global is a U.S.-based whiskey barrel company that allows enthusiasts and collectors to purchase full barrels of spirits from emerging distilleries. Founded by whiskey expert George Koutsakis, the platform offers a seamless process for clients to acquire, age, and bottle their own whiskey, with options spanning American Bourbon, Scotch and Tequila. Colangelo & Partners will also be working with Founder George Koutsakis’ other brands InBarrel and Maltyverse. 

SPYRT Worldwide is a U.S.-based importer and distributor specializing in Ukrainian wines, vodkas, and snacks. Founded in 2023 by U.S. and Ukrainian military veterans, the company emerged from a wartime safe house in Ukraine, aiming to introduce authentic Ukrainian products to the American market while supporting Ukraine’s economic recovery. In alignment with their mission, SPYRT Worldwide dedicates a significant portion of their profits to humanitarian and military causes, supporting the liberation of the Ukrainian people. 

“Our team is thrilled to continue to grow by bringing these exciting new clients into our portfolio,” Sara Gorelick, Vice President, Spirits and Junior Partner at Colangelo and Partners, said. “We pride ourselves on curating a client roster of innovative brands, and each of the additions have unique stories and products that we are excited to share.”

Read more: Top 100 American Whiskeys of 2024 Ranked

About Colangelo & Partners

Colangelo & Partners specializes in food, wine, and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. The agency focuses on “closing the loop” between creative communications programs, distribution, promotion, publicity, and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. For more information and a complete client list, visit http://www.colangelopr.com.