Nashville-based Whiskey JYPSI announced the appointment of Tate Troelstrup as it’s new Chief Executive Officer. Troelstrup steps into the role with a strong background in brand building, strategic operations, and consumer engagement in the beverage and lifestyle industries.

Troelstrup’s hire marks a significant move as Whiskey JYPSI scales its footprint nationally, building on its distinctive blend of tradition and innovation. He previously held senior leadership roles at Heaven Hill Brands; WhistlePig Whiskey; and was most recently President & CEO at Purity Distillery, where he led brand development strategies that significantly increased market share, consumer awareness, and category-leading compound annual growth rate of +16%.

As CEO with Whiskey JYPSI, Troelstrup will guide the company through its next phase of growth, focusing on deepening consumer engagement and reinforcing the brands position as the leader in a new generation of American Whiskey.

“We’re thrilled to welcome Tate to the helm”, Whiskey JYPSI Co-Founder Raj Alva said in a news release. “His entrepreneurial spirit, deep industry knowledge, and love for the craft of whiskey make him the perfect fit to lead our company into the future.”  

“Tate brings the ideal mix of creative energy and operational discipline to the brand,” according to Co-Founder Eric Church, “We’re excited for his leadership as we look to connect with consumers … .”

“I’m honored to join Whiskey Jypsi at such a pivotal moment,” added Troelstrup. “This brand is about more than great whiskey – it’s about adventure, independence, and doing things the right way – not the easy way. I look forward to building on its momentum and sharing our story with whiskey lovers across the country and around the world.”

For more information, visit https://whiskeyjypsi.com/.

Read more: The Fred Minnick Show: Eric Church and Whiskey JYPSI