Bardstown, Kentucky-based Rebel Bourbon – the Official Bourbon of Richard Childress Racing (RCR) – teamed up with Childress Vineyards on the release of Rebel 100 Childress Vineyards Cabernet Franc Barrel Finish. 

This limited-release offering features Rebel’s original time-honored wheated recipe, aged four years, finished in Childress Vineyards Cabernet Franc barrels and bottled at 100 proof (50% ABV). An allocation of 500 cases (6-in) of Rebel 100 Childress Vineyards Cabernet Franc Barrel Finish will be available at North Carolina ABC  stores and at Lux Row Distillers beginning this month at a minimum suggested retail price of $39.99 per 750mL bottle. 

“We selected the Cabernet Franc barrels from Childress Vineyards because we wanted to craft a smooth, high-proof bourbon with tasting notes of sweet berry, oak, caramel, vanilla and spice,” Lux Row Distillers Master Distiller John Rempe said in a news release. “Cabernet Franc was the perfect match for our wheated Rebel recipe, and the result is incredible.”    

Childress Vineyards features over 70 acres of vineyards and 15 varieties of European Vitis vinifera cultivars at two vineyard sites in North Carolina: Richard’s Hampton Road Estate in Davidson County and Vineyard Crossing at the winery site. The terroir, with its combination of humid climate, long growing season and gravelly, red clay soil are the key natural features of Childress Vineyards, producing a broad range of over 30 wines to appeal to both the introductory palate and the seasoned taster.

“At Childress Vineyards, we take great pride in both our wines and our partnerships, especially with Rebel Bourbon,” Childress Vineyards Chief Operating Officer Elizabeth Brown said. “Working with Rebel has allowed us to push the boundaries of collaboration, exploring new ways to blend our passion for winemaking with their rich bourbon heritage. We knew Rebel would be the perfect fit for Childress Vineyards as we continue to innovate and grow, delivering unique experiences that celebrate both our craft and our shared commitment to excellence.”

Earlier this year Rebel Bourbon announced the continuation of its sponsorship of Richard Childress Racing and driver Kyle Busch for the 2025 NASCAR Cup Series season. In February, Rebel released Kyle Busch 108 Single Barrel Bourbon, a limited-edition release featuring hand-bottled barrels selected by Busch with the guidance of Rempe. 

“From racing to winemaking, Richard and the RCR team embody the true spirit of being a Rebel,” Rebel Bourbon Brand Manager Philip Lux said. “We’re proud to once again team up with RCR and create a unique bourbon that is sure to make racing fans, wine lovers and bourbon aficionados take notice.”   

Childress Vineyards plans to mark the launch of Rebel 100 Childress Vineyards Cabernet Franc Barrel Finish with a private celebration. 

Read more: Rebel Bourbon Again Sponsors Childress Racing

About Rebel Bourbon

Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill true to its original recipe dating back to 1849, when it was invented at the Stitzel-Weller distillery. To learn more, visit RebelBourbon.com.