Binder’s Stash announced a strategic partnership with the iconic Willett Distillery. 

The partnership provides Binder’s Stash with access to Willett’s coveted inventory including experimental mashbills and limited barrels, fueling the brand’s mission to create high-end whiskeys with unmatched provenance. In addition, the brand will benefit from Willett’s state-of-the-art bottling operations and expansive distribution platform across domestic and global markets.

“This one-of-a-kind partnership with Willett marks a turning point for Binder’s Stash,” Bill Binder, Founder of Binder’s Stash, said in a news release. “We’ve built our reputation by sourcing and releasing some of the most distinctive American whiskeys in the country, but Willett represents a different level: generational expertise, uncompromising quality, and a legacy that elevates everything it touches. Together, we’re setting a new bar for what American whiskey can be.”

Binder’s Stash has quickly emerged as a presence in the American whiskey space-championing rare-aged barrels, bold flavor profiles, and design-forward releases that speak to a new generation of whiskey enthusiasts. The brand’s uncompromising commitment to quality and authenticity has earned top honors, including Double Platinum at the 2025 ASCOT Awards.

“We are excited to work with Bill and his incredibly bold brand, Binder’s Stash,” Drew Kulsveen, Willett Distillery Master Distiller, said. “This partnership sets the stage for future opportunities and represents a bold step forward in expanding the boundaries of what’s possible in the world of aged whiskey. This limited relationship allows us to support a partner that shares our dedication to quality, innovation, and the future of American Whiskey.”

Read more: Bar at Willett Named James Beard Semifinalist

About Binder’s Stash

Binder’s Stash is an award-winning American whiskey brand that reimagines what luxury whiskey can be. Built on rare barrel access, precision aging, and bold product vision, the brand brings distinctive whiskeys to market. For more information, visit https://bindersstashwhiskey.com/.

About Willett Distillery

Established in 1936, three short years after prohibition, the Willett family chose the original family hog farm, situated at one of the highest points in Nelson County, Kentucky, to begin construction on the Willett Distillery. By St Patrick’s Day 1937, the first barrel of whiskey was rolled into Warehouse A. Approaching 90 years, Willett continues to make fine Kentucky Bourbon and Kentucky Rye Whiskeys. To learn more, visit www.willettdistillery.com.