Von Payne Spirits announced its official UK launch through a partnership with BBB Drinks, a drink distributor based in the United Kingdom. The award-winning Von Payne Black will make its UK debut at Bar Convent London, June 30 –July 1, 2025 — a step forward in the brand’s mission to bring the brand to drinkers around the globe.

Von Payne Black is a 90-proof blended whiskey infused with natural black currant. And now, thanks to BBB Drinks, this unique American whiskey is ready to make waves in the UK.

In addition to a strong online presence, BBB Drinks will also focus on building a robust footprint for Von Payne Black across the UK. The company’s team will target high-impact placements, ensuring that Von Payne becomes not only a top-selling bottle online but a go-to name in diverse venues. This dual-channel strategy is designed to accelerate awareness, drive trial, and develop loyal fans.

“Von Payne Black is unlike anything else on the market,” Phil Harding, Managing Director at BBB Drinks, said in a news release. “We’re thrilled to bring an American icon to UK consumers and leverage our Amazon platform to help introduce this brand to whiskey lovers looking for something completely original.”

“The partnership with BBB Drinks gives us a powerful foundation for growth in the UK,” Shawn Harlan, Vice President of Von Payne Spirits, said. “They believe in the brand, they know how to execute online and on and off trade, and they understand how to take something bold and make it resonate with the right audience.”

The brand will showcase at booth # GG-33 during Bar Convent London, offering tastings and product insight to international buyers, bar professionals, and key industry players.

Read more: Top 100 American Whiskeys of 2024 Ranked

About BBB Drinks 

BBB Drinks is a UK-based premium drinks distributor specializing in launching and building innovative spirits brands across e-commerce, on-trade, and off-trade channels. BBB Drinks helps partners maximize visibility, conversion, and growth. With a sharp focus on strategy, execution, and results, BBB Drinks brings global spirits to market and into the hands of modern consumers. For more information, visit https://bbbdrinks.com/.

About Von Payne Spirits 

Von Payne Spirits, based in Clearwater, Florida, is the creator of award-winning Von Payne Black and Von Payne Reserve. Von Payne Black — a 90-proof blended whiskey infused with natural black currant — has been recognized with multiple gold medals. For more information, visit https://vonpayne.com/.