Oban introduced Being This Likeable Isn’t Easy, a new branding campaign for the Scotch whisky. 

The Being This Likeable Isn’t Easy campaign was developed in partnership with Uncommon Creative Studio, who created visuals and a short film that highlight the great lengths to which Oban goes to bring smiles to the faces of whisky-lovers. 

Directed by Tom Speers from Smuggler, the video opens with the Oban Distillery Manager receiving mysterious correspondence – later revealed to be a social post from a man named Stevie who is new to whisky and unsure about Oban. This sparks a determined journey, dubbed the longest run, through Scotland’s picturesque Highland terrain, with the mission of hand-delivering a neat pour of Oban 14-Year-Old Single Malt Scotch Whisky to Stevie. 

Unsurprisingly, like most with the opportunity to taste Oban, Stevie loves it, summed up with a clear review: “That’s beautiful!” The short film was shot entirely in Oban’s homeland of the Western Highlands of Scotland, with many elements filmed at the historic distillery, blending the brand’s signature charm, humor and disciplined craft and representing the great lengths to which the Oban team goes to create a universally beloved liquid. 

“Oban has long been a whisky that’s easy to enjoy, but making something this welcoming takes serious craft,” Jesse Damashek, Senior Vice President of Whiskey at Diageo, said in a news release. “This campaign shows that likeability and simplicity are not mutually exclusive in the creation of Oban; to make a whisky this inviting, it takes time, effort, and precision. We take our easy appeal very seriously and know that it’s due to the craft we’ve prioritized for over two centuries, rooted in the passion and community of the town we call home.”

Founded in 1794 and constrained in size due to the bustling town that grew up around us, Oban Distillery can never expand. Each drop is made by just seven distillers using original lantern-shaped stills and methods passed down through generations, producing a whisky that reflects the rugged charm and close-knit character of the town itself.

The Being This Likeable Isn’t Easy campaign will be promoted through social media, digital platforms, print, and online publications. For more information about Oban Single Malt Scotch Whisky and the distillery, visit https://www.malts.com/en-gb/oban.

Read more: Oban Whisky Releases Cask Strength Sherry Finish 15-Year Scotch

ABOUT DIAGEO

Diageo is a global leader in beverage alcohol with a collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) with products sold in more than 180 countries around the world. For more information, visit www.diageo.com.