Texas-based La Pulga Tequila has now launched in bars, restaurants, and retail stores throughout Florida.

La Pulga Tequila – La Pulga Blanco, La Pulga Reposado, and La Pulga Añejo – was founded in Fort Worth, Texas (but made in Mexico), by three friends who united over their shared love for tequila and agave spirits. But even in Texas, where there’s no shortage of tequila, they had trouble finding a tequila for everyone – a brand that was not only high in quality but was also affordable and free of any additives. So, they decided to create their own.

After several visits to Mexico, they aligned with a distillery partner in the Los Altos region of Jalisco that was producing some of the best-quality artisanal tequila they had ever tasted, yet weren’t known or available in the U.S. So, the La Pulga founders worked closely with the distillery’s maestro tequilero to harness this taste and style, and craft the distinctive taste profile they envisioned for their tequila. 

Then they needed a name that spoke to the tradition and heritage of agave spirits but also respected the culture and pride of their hometown of Fort Worth where their idea was born. In Fort Worth, there’s a well-known traditional outdoor market, affectionately called “La Pulga,” where people come together in shared celebration and friendship.

“La Pulga is one of the fastest-growing tequilas in Texas,” Alan Thompson, CEO of La Pulga Spirits, said, “and we’re enormously excited to now bring it to consumers and bartenders across the country, starting with important markets like Florida where people understand and appreciate high-quality, affordable spirits.” 

La Pulga Tequila is distributed in Florida through Green Light Distribution, a distribution company focused on growing small to mid-size wine and craft spirits brands.

“La Pulga Tequila is not only a top-quality spirit, the company is also highly committed to supporting the bartender and hospitality community here in Florida and across the country,” Chris Larue, President of Green Light Distribution Florida, said. “This is exactly the type of innovative and forward-thinking brands we look for at Green Light. We’re proud to welcome La Pulga into our continually expanding portfolio of world class products looking to take market share from the big guys.”

Read more: Tierra de Agaves Debuts Two New Primero Tequilas

About La Pulga Tequila

La Pulga Tequila is crafted in small batches from only the ripest 100% Blue Weber Agave grown in the high altitude of the Jalisco Highlands. Each La Pulga varietal is packaged in an eye-catching and easy-to-pour bottle, sealed with a premium cork stopper and adorned with a keepsake La Pulga medallion that represents the brand’s commitment to quality, community, and sharing. In addition to tequilas, the La Pulga portfolio of Mexican spirits also includes La Pulga Mezcal and La Pulga Sotol, which will now be available in Florida as well. The brand is also available for purchase online via the La Pulga website. For more information, visit www.lapulga.com.