Bardstown Bourbon Company unveiled its new brand campaign, “Nowhere We Won’t Go,” a creative platform designed to capture a pursuit of quality and innovation.

Developed in partnership with creative agency Forsman & Bodenfors, the campaign is a visual and auditory journey that reinforces Bardstown Bourbon’s commitment to quality. Anchored by a 30-second hero film, the campaign blends Bardstown brand footage with visuals, animated typography, and a custom jazz-meets-electronic soundtrack.

“We’ve always believed great bourbon starts with curiosity, whether on our core expressions or our innovations,” Pete Marino, President, Lofted Spirits (the parent company of Bardstown Bourbon and Green River Whiskey), said in a news release. “This campaign brings to life how far we’re willing to go, from the lab to the barrel house to the furthest corners of the world.”

Shorter :15 and :06 cutdowns, digital placements, out-of-home visuals, and a Rolling Stone magazine feature further extend the reach of the national campaign.

With Dan Callaway, a sommelier-turned-master blender, at the helm of Bardstown Bourbon Company’s innovation strategy and partnerships that span from Kentucky to Japan and beyond, the company continues to chart a course that strives to redefine what bourbon looks and tastes like in the modern era.

The campaign launched nationally across digital and social July 23.

Read more: Bardstown Bourbon Co. Launches Distillery Reserve Series

About Bardstown Bourbon Company

With the most modern, technically advanced whiskey distillery, Bardstown Bourbon combines high quality distillation and spirited hospitality into a modern, authentic bourbon experience unlike any other on the Kentucky Bourbon Trail. Bardstown Bourbon Co. is working to push the entire industry in a direction that is more innovative, more transparent and more collaborative. For more information visit BardstownBourbon.com.